Everland Releases Limited Edition Goods of Baby Panda 'Pubao'

Collaboration with Tenbyten... Reservations Open Until End of August
33 New Items Developed Including Stamped ID Cards, Calendars, Keyrings
Second KakaoTalk Emoticon Set Scheduled for Release in September

Everland, operated by Samsung C&T Resort Division, announced on the 21st that it will release a limited edition goods set for fans of 'Pubao,' the first baby panda born in Korea.

Pubao, born on July 20, 2020, is the first panda born in Korea and has gained great popularity. Recently, twin panda siblings were born, making Pubao the reliable eldest sister of the three sisters.

Employees at Everland Panda World merchandise store are smiling while holding '2024 Fu Bao Season Greeting' goods.
[Photo by Samsung C&T Resort Division]

Everland collaborated with 10x10 to present the '2024 Pubao Season Greeting,' which includes various growth photos and videos from Pubao's childhood to recent appearances. A total of 33 newly developed goods, including an ID card with Pubao's photo and paw print, diary, calendar, keyring, and chiffon poster, were created. These are amusingly organized into three sets according to the stages of Pubao fandom: beginner, intermediate, and max level.

An Everland official explained, "After analyzing numerous comments requesting Pubao goods posted on the zoo fan community 'Jutopia' Naver Cafe, we developed new products with items preferred by customers and composed a limited edition goods set." The goods are expected to be delivered sequentially to fans around the end of October.

Along with this, Everland is also preparing the second set of Pubao emoticons for use in KakaoTalk chat rooms.

The first set of emoticons, 'Pubao is One Year Old,' released in April 2021, has recently re-entered the top 100 in Kakao emoticon popularity rankings amid the Pubao craze. The second set, titled 'Pubao is Three Years Old, Bao Family,' is scheduled for release in September. The second set will feature the panda family’s popular moments on YouTube, such as dating arm-in-arm with the caretaker or playing with mom Aibao, accompanied by fun captions in the emoticons.

Meanwhile, along with the Pubao craze, Everland’s panda-related products are also gaining great popularity among customers. Compared to March and April before the Pubao resurgence began, the recent average daily sales of Everland panda-related goods have increased by about 80%. Everland’s merchandise stores offer over 80 types of various panda goods, including dolls, cushions, and magnets, with panda dolls selling out instantly as soon as they are displayed on shelves.

This content was produced with the assistance of AI translation services.