Shinsegae Duty Free, K-POP Music Video on Media Facade

Attractions for Domestic and International Tourists

Shinsegae Duty Free announced on the 21st that it will showcase music videos of K-POP artists under YG Entertainment on the media facade at the Iconic Zone on the 10th floor of its Myeongdong branch until the 30th of next month.

YG Entertainment artist music videos are being screened on the 10th-floor media facade of Shinsegae Duty Free Myeongdong Branch.
[Photo by Shinsegae Duty Free]

The collaboration on media content with YG Entertainment was planned to provide tourists visiting Shinsegae Duty Free with a unique enjoyment alongside shopping, the company explained. A Shinsegae Duty Free representative said, "K-POP is the core of K-culture representing the Korean Wave globally, which is why we proceeded with this content collaboration," adding, "We aim to continue presenting media art and content through the media facade that can deliver fun and special experiences to many domestic and international customers."

Previously, Shinsegae Duty Free has spread various K-culture contents through the media facade at its Myeongdong branch. In May, it also unveiled special digital content on Korean cultural heritage that modernly reinterprets the unique beauty and charm of Korea, in collaboration with the National Museum of Korea and music director Lee Byung-woo.

This content was produced with the assistance of AI translation services.