Data-Driven Pohang-Style Smart City Implementation! ... Smart City Challenge Project 'Smooth Sailing'

Demonstration of Digital Administrative Services in Smart City Challenge Project... Sharing Current Status and Gathering Stakeholder Opinions

Integration of Latest ICT Technologies and Urban Administration... Improving Existing Work Systems and Enh

On the 18th, Pohang City held a demonstration of the digital administrative services, a key service of the ‘Pohang Smart City Challenge Project,’ for about 50 participants including city officials, POSCO Holdings and participating companies, Pohang Private Taxi Association, and citizen participants.

On the 18th, Pohang City held a demonstration of digital administrative services as part of the 'Pohang Smart City Challenge Project'.

The demonstration proceeded in the order of participant introductions, project status report, service demonstration, and introduction of the revenue-sharing taxi rooftop advertising platform vehicle (All IoT Taxi). It was organized to share the current development status and gather opinions from various stakeholders to build a user-centered and substantial service.

The All IoT Taxi refers to vehicles equipped with a VRD (Vehicle Rooftop Display) device on the roof, capable of advertising through the display and simultaneously collecting urban data using embedded sensors.

Deputy Mayor Kim Nam-il, who attended the demonstration event, is looking at a revenue-sharing type taxi roof advertising platform vehicle.

In March last year, Pohang City received 10 billion KRW in national funding through the Ministry of Land, Infrastructure and Transport’s ‘Smart City Challenge Main Project’ contest and has been promoting the project since August last year.

Through collaboration between companies with excellent technological capabilities and local governments, this project aims to solve urban problems by establishing 10 services across four major areas: smart city safety, smart transportation, digital administrative innovation, and data hub, with the goal of realizing a future-oriented smart city through ‘digitalization of the entire city.’

First, ‘Digital Administrative Innovation’ applies big data and AI (Artificial Intelligence) technologies to real-time urban data collected from LiDAR (Light Detection And Ranging), cameras, and over 20 types of sensors installed on vehicles. It displays road information (potholes, road surface conditions, manholes), illegal activities (illegal parking, illegal banners), abnormal facility conditions (traffic lights, streetlights), real-time floating population status, and harmful gas information on a map, providing data to each relevant department.

LiDAR is a technology that measures the distance to an object by emitting laser beams and receiving signals reflected from the target object.

Each department plans to improve existing work systems and enhance the efficiency of field response tasks by utilizing the digital administrative services. The other three major area services will also be completed within the year and fully operated.

In the ‘Smart Safety’ area, over 4,500 CCTV cameras, which were previously monitored by human eyes, will be converted to AI-based automatic monitoring. Through stored video searches, AI will perform real-time searches of suspects’ clothing and appearance, as well as vehicle types and colors, securing the golden time for solving serious incidents such as missing persons and abductions.

In the ‘Smart Transportation’ area, a demand-responsive transit (DRT) system will be introduced to supplement public transportation blind spots within the region, and a Pohang-style taxi call platform will be established to improve the profitability and working conditions of local taxi drivers.

The ‘Data Hub’ construction will fuse and open various urban data collected through this project along with public and private data, promoting the data industry centered on ‘Pohang Venture Valley.’

‘Pohang Venture Valley’ is a region in Jigok-dong, Nam-gu, supporting the entire cycle of venture startups and growth through university and research institutions, providing startup infrastructure (Change Up Ground, Bio Open Innovation Center, etc.), investment programs, and startup technologies.

The city plans to involve citizens and experts in the project to complete the services, devise win-win measures with stakeholders, derive highly satisfactory service models, and expand the services mainly to local governments within the province.

Deputy Mayor Kim Nam-il said, “We will do our best to ensure the successful promotion of the Smart City Challenge Main Project,” adding, “By promoting various smart city projects, we will efficiently solve urban problems, improve citizens’ quality of life, and leap forward as a region-leading smart industrial model city by creating an industry cluster based on public-private-academic cooperation.”

This content was produced with the assistance of AI translation services.