Sajo Daelim Applies Eco-Friendly Materials to Chuseok Gift Sets... "Significant Reduction of Plastic"

Plastic Reduction of 91 Tons

Sajo Daelim announced on the 18th that it reduced a total of 91 tons of plastic by applying an eco-friendly concept to its 2023 Chuseok gift sets.

The Chuseok gift sets introduced by Sajo Daelim this year feature the concepts of ‘Re-Use’ and ‘Re-Green,’ meaning ‘making the Earth green again,’ as part of eco-friendly activities aimed at creating a better world by empathizing with environmental issues.

The gift sets with these concepts significantly reduce the use of plastic materials that are difficult to recycle, drawing attention. Non-woven fabric was replaced with eco-friendly paper, and the gift sets were designed in a drawer style, resulting in a total plastic reduction effect of approximately 72 tons of non-woven fabric, 16 tons of trays, and 3 tons of plastic caps for canned ham, totaling 91 tons.

Additionally, the packaging design applies eco-friendly elements while simultaneously satisfying a luxurious feel. Especially this year, a wider variety of gift sets were planned based on segmented consumer lifestyles. Along with the ‘Safe Special’ series composed of tuna, cooking oil, and canned ham, new products such as the ‘Haepyo Oil Spray’ gift set, which can be used for camping or air fryer cooking, will be introduced, preparing diverse gift sets that offer not only representative products but also new experiences.

A marketing representative from Sajo Daelim stated, “We applied an eco-friendly concept to our Chuseok gift sets to make the Earth green again by empathizing with environmental issues. Especially this year, we have prepared a wider variety of sets, and we hope everyone has a bountiful Chuseok with Sajo Daelim’s gift sets.”

This content was produced with the assistance of AI translation services.