Emart24 Launches 'I'm e Roasted Peanut Ball'... Expanding Overseas Direct Sourcing

As of This Month, 30 Types Triple Compared to Last Year

Convenience store Emart24 is expanding its lineup of overseas direct sourcing products. Emart24 announced on the 18th that it will launch the unique snack 'I'm e Roasted Peanut Balls' and the zero-calorie beverage 'Vida Zero.'

A consumer is examining the 'I'm e Roasted Peanut Ball' product at an Emart24 store located in Seongdong-gu, Seoul.
[Photo by Emart24]

I'm e Roasted Peanut Balls is an Emart24 private brand (PB) product, characterized by peanuts seasoned with garlic and spicy flavors. It was discovered firsthand by Han Jian, an overseas sourcing MD, at the European Food Fair (SIAL) last October, with Indonesia as the country of origin.

The newly launched Vida Zero comes in two flavors: Salty Rich and Original Citrus. It combines the carbonation of sparkling drinks with fruity aromas.

Earlier, in January, Emart24 introduced the unique snack 'Jack Link's Beef Jerky 3 types' as an overseas direct sourcing product. In addition, they operate overseas canned goods such as cheese, olives, and jamon that pair well with wine, as well as canned products like rag? sauce squid cans and olive oil pickled sardine cans.

Until last year, Emart24 had only 10 types of overseas direct sourcing products, but including these new items, the number has expanded to 30 as of this month. An Emart24 representative said, "We will continue to quickly introduce differentiated overseas direct sourcing products to provide customers with new gourmet experiences and enjoyment."

This content was produced with the assistance of AI translation services.