Samsung Electronics Launches Eco-Friendly 'Samsung Eco Friends' Accessories

Toilet Paper, Keith Haring, K-pop Artists, and More IP Applications

Samsung Electronics announced on the 17th that it will introduce new 'Samsung Eco Friends' accessories embodying eco-friendly values in over 40 countries.

Samsung Eco Friends, first launched last year, includes accessories such as phone cases and wearable straps made with materials like recycled plastics containing more than 40% post-consumer material (PCM) and vegan leather, pursuing Samsung Electronics' eco-friendly vision of a "sustainable daily life."

Planned by Samsung Electronics' Future Generation Lab, composed of global employees in their 20s, the line reflects the values and preferences of the younger generation. It also contributes to win-win cooperation by helping partners expand their sales channels through the Samsung Mobile Accessory Partnership Program (SMAPP).

Samsung Eco Friends accessories featuring popular IPs such as toilet paper, Keith Haring, and K-pop artists.
[Photo by Samsung Electronics]

Samsung Electronics is collaborating with mobile accessory company SlashSlash to introduce 55 types of accessories in Korea featuring works and characters from popular artists including Toiletpaper, Keith Haring, and Smiley, as well as 8 intellectual properties (IPs) such as BTS Dynamite and Stray Kids.

Customers can choose accessories that match mobile products like the Galaxy Z Flip5 and Fold5, Galaxy Tab S9, Galaxy Watch6, Galaxy Buds2 Pro, and the portable screen 'The Freestyle.' For the Galaxy Z Flip5 case, a QR code allows automatic application of a screen theme that complements the case.

Samsung Eco Friends accessories displayed at the 'Samsung Gangnam' store in Seocho-gu, Seoul.
[Photo by Samsung Electronics]

Samsung Eco Friends accessories are available for purchase at Samsung Electronics' experiential flagship store 'Samsung Gangnam' and the SlashSlash online mall.

Samsung Electronics stated, "We will continue to discover applicable recycled materials and expand Samsung Eco Friends accessories to protect customers and the environment, while strengthening cooperation with domestic and international partners."

This content was produced with the assistance of AI translation services.