Samyang Foods Launches Spicy Soup Ramen Brand 'MaepTaeng'

Providing a Variety of Flavors by Categorizing Spiciness into 5 Levels

Samyang Foods, which has secured the spicy stir-fried noodle market with Buldak, is now targeting the spicy soup noodle market.

On the 17th, Samyang Foods announced the launch of a new spicy soup noodle brand, ‘Maptang,’ along with three new products: ‘Maptang Black Pepper Beef Ramen,’ ‘Maptang Garlic Clam Ramen,’ and ‘Maptang Cheongyang Chili Green Onion Ramen.’

The Maptang brand focuses on the various situations in which consumers seek spicy ramen and delivers a diverse range of spicy flavors. To create spiciness suitable for each situation such as stress relief, hangover cure, and mood refreshment, the spiciness was subdivided into five types?▲intense heat ▲sharpness ▲clean taste ▲tingling sensation ▲subtlety?and appropriately combined.

Additionally, to allow consumers to choose spiciness according to their preferences and situations, the ‘Spicy Pentagon’ index was developed and applied to the Maptang product packaging. The Spicy Pentagon visually represents the types and intensity of spiciness experienced in Maptang products in an easy-to-understand graph, intuitively showcasing the diverse spicy flavors offered by the Maptang brand.

The new product ‘Maptang Black Pepper Beef Ramen’ offers an intense and sharp spiciness, making it perfect for consumers seeking spicy ramen for stress relief. It features a rich beef broth with a subtle spiciness from black pepper, and includes Cheongcho chili to create a fiery yet sharp spiciness that stimulates the tongue and throat.

‘Maptang Garlic Clam Ramen’ is characterized by a tingling spiciness that soothes the stomach. It uses clam broth made from clams and mussels as a base, with shrimp and squid added to create a refreshing and clean soup, infused with the tingling spiciness and flavor of garlic. ‘Maptang Cheongyang Chili Green Onion Ramen’ emphasizes a clean spiciness using vegetable broth made by simmering radish, garlic, ginger, and other vegetables, combined with Cheongyang chili and green onions.

‘Maptang Black Pepper Beef Ramen’ and ‘Maptang Garlic Clam Ramen’ will be available nationwide through distribution channels from the end of this month, while ‘Maptang Cheongyang Chili Green Onion Ramen’ will be sold starting from the end of September.

A Samyang Foods representative said, “Through the Maptang brand, we expect to offer diverse spicy flavors in the domestic spicy soup noodle market, which has competed solely on heat level. We will solidify Samyang Foods’ position not only in the stir-fried noodle market but also in the spicy soup noodle market by leading with the Maptang brand.”

This content was produced with the assistance of AI translation services.