Why Lee Hojun, Senior Vice Chairman of Junggyeonryeon, Appears on the 'Daebu' Poster

Participation in the 'Zero Disposable Products Challenge'

Lee Ho-jun, the Executive Vice Chairman of the Korea Federation of Medium-sized Enterprises (KFME), joined the Ministry of Environment's 'Zero Single-use Products Challenge.' On the 17th, KFME announced that it posted Lee Ho-jun's pledge to practice the 'challenge' and the poster on KFME's official Facebook page, following the nomination by Kim Young-tae, CEO of KORAIL Distribution.

Launched by Minister Han Hwa-jin of the Ministry of Environment on February 27, the 'Zero Single-use Products Challenge' is a Ministry-led campaign encouraging various sectors to reduce the use of single-use products and increase the use of reusable products to save resources and protect the environment. The campaign proceeds in a relay format where participants nominate successors.

To raise awareness of the 'challenge,' KFME created a poster borrowing the style of the movie 'The Godfather.' It symbolizes KFME's role as the 'center' of South Korea's economy, carrying a heavy responsibility for environmental issues, leading ESG (Environmental, Social, and Governance) management, and demonstrating leadership in spreading eco-friendly culture in daily life.

Vice Chairman Lee nominated Lee Jae-jung, Chairperson of the National Assembly's Industry, Trade, Energy, Small and Medium Enterprises Committee, as the next participant. Lee said, “I joined the challenge to spread the message that the Earth is a precious resource to be passed on intact to the next generation, not single-use products,” and emphasized, “The principle that small actions accumulate into great achievements will help eco-friendly culture quickly take root in daily life, and the medium-sized enterprise sector will take the lead in this effort.”

This content was produced with the assistance of AI translation services.