"A Giant Balloon to Float at Lotte World Tower"... Exhibition Until the 20th

Lotte World Tower announced on the 17th that it will exhibit a giant Bear Balloon at World Park (outdoor lawn plaza) until the 20th.

A giant Bear Balloon installed at Lotte World Tower World Park. [Photo by Lotte Engineering & Construction]

This exhibition is part of the ‘EVERYWHERE Project’ by installation artist Lim Ji-bin. Started in 2011, the ‘EVERYWHERE Project’ installs Bear Balloons guerrilla-style throughout cities in the US, Europe, and Asia, transforming everyday spaces into art galleries.

Artist Lim created a 12-meter-tall giant Bear Balloon for the Lotte World Tower’s ‘SUMMEREST 2023’ event, which ran until the 13th. To match the event’s purpose of providing rest to visitors during the heatwave, the yellow Bear Balloon is inscribed with the word ‘REST’ to convey healing.

Lim said, “The greatest charm of the ‘EVERYWHERE Project’ is that people can encounter artworks like unexpected gifts without having to go to a museum.” She added, “I am delighted to hold the Bear Balloon exhibition at Lotte World Tower, Korea’s representative landmark, and I hope visitors enjoy happiness and comfortable rest with the Bear Balloon.”

Meanwhile, Lotte World Tower has carried out various public art projects such as ‘Rubber Duck,’ ‘Supermoon,’ ‘Sweet Swan,’ and ‘Belly Bear’ using Seokchon Lake and World Park as venues, allowing citizens to feel leisure and rest in their daily lives and easily access culture and arts. Through this, it has contributed to making Jamsil in Songpa-gu a center for public art projects, turning it into a popular spot for certification photos and a world-class tourist attraction.

This content was produced with the assistance of AI translation services.