"The Trend is In-Car OLED"... K-Display Future Examined by Samsung and LGD Presidents (Comprehensive)

'K-Display 2023' Attendance
Samsung and LG OLED Technologies Showcase
President Jeong Ho-young Hints at Profit Turnaround in Second Half

Choi Ju-seon, President of Samsung Display, and Jeong Ho-young, President of LG Display, reviewed each company's core organic light-emitting diode (OLED) technologies and confirmed the future vision of displays.

Samsung Display and LG Display participated in the "22nd Korea Display Industry Exhibition (K-Display 2023)" held at COEX in Seoul for three days starting from the 16th. Marking its 22nd edition this year, the exhibition saw a record participation of 172 companies. President Choi Ju-seon, President Jeong Ho-young, Joo Young-joon, Director General of the Ministry of Trade, Industry and Energy, and Kang Hoon-sik, Member of the Democratic Party of Korea, among other key figures, also attended to brighten the opening ceremony.

Choi Juseon, President of Samsung Display (second from left), and Jeong Hoyoung, President of LG Display (second from right), are listening to an explanation at the K-Display 2023 exhibition held on the 16th at COEX in Samseong-dong, Seoul.
[Photo by Han Yeju]

Jeong Ho-young, President of the Display Industry Association, explained the recent display market status in his welcoming speech, stating, "The transition to OLED is accelerating mainly in small smartphone products, and new opportunities are opening in AR, VR, and mobility." He added, "Last year, the OLED penetration rate in IT products remained at 2%, but it will rapidly expand to tablets, gaming monitors, and others, increasing to five times the current level within five years."

After the event, key figures including Presidents Jeong Ho-young and Choi Ju-seon spent over an hour touring the exhibition booths. They directly examined products from Samsung Display, LG Display, Lumens, Jusung, Merck, Dongjin Semichem, and others, listening to explanations from the representatives.

This year, the booths of Samsung Display and LG Display focused on showcasing future growth engines such as future vehicle display technologies. Market research firm Omdia forecasted that the vehicle OLED market size will grow nearly fivefold from $480 million (approximately 640 billion KRW) this year to $2.17 billion (about 3 trillion KRW) by 2027. On this day, President Jeong Ho-young also emphasized the importance of vehicle displays, saying, "The number of displays installed in vehicles is increasing and their sizes are becoming larger to enable diverse communication and experiences between drivers, passengers, inside and outside. Mobility, including electric and autonomous vehicles, will have significant importance for the growth of the display industry."

On the 16th, at the K-Display 2023 exhibition held at COEX in Samseong-dong, Seoul, Samsung Display showcased a vehicle OLED.
Photo by Han Yeju

First, Samsung Display introduced the 'New Digital Cockpit,' a future automotive OLED solution. It featured 34-inch and 15.6-inch multi-screen solutions on the front. The main 34-inch OLED display utilized bendable technology with curved left and right edges. In autonomous driving mode, it was used as an entertainment screen, while in normal driving mode, it provided content to help the driver focus on driving. The 15.6-inch display in the first row was designed for the front passenger. Additionally, a slidable display was installed in the second row for passenger convenience and entertainment.

LG Display also showcased an autonomous driving concept car equipped with displays throughout the vehicle, including the instrument cluster, center fascia, and rear seats. A 34-inch flexible OLED was installed in the instrument cluster and navigation system, while 12-inch displays were placed in the center fascia and rear seats, allowing visitors to directly experience next-generation vehicle displays. The company also introduced various vehicle display solutions through videos, such as the new 'ATO (Advanced Thin OLED)' product using glass substrates to expand vehicle OLED supply and the new viewing angle control technology 'SPM (Switchable Privacy Mode)' for safe driving.

The vehicle OLED displayed by LG Display at the K-Display 2023 exhibition held on the 16th at COEX in Samseong-dong, Seoul.
[Photo by Han Yeju]

Special experiential exhibition zones highlighting the strengths of both companies also attracted visitors' attention. LG Display, for the first time at this exhibition, collaborated with Starbucks to present a store concept featuring transparent OLED. Thanks to the transparent panels, customers could watch the barista's preparation process at a glance while ordering and receiving their drinks. From the opening, visitors flocked to experience the transparent panels at the Starbucks store and enjoy coffee.

Samsung Display's experiential exhibition zone, "Dr. OLED's Strange Laboratory," allowed visitors to directly experience the advantages of OLED through unique experiments. They emphasized excellent waterproof performance by allowing visitors to take photos with the latest smartphones equipped with Samsung OLED placed inside a fish tank. Additionally, by hanging LCD and OLED panels on helium balloons for comparison, visitors could visually confirm the lightweight nature of OLED. A folding tester that automatically folds and unfolds foldable panels was installed so visitors could see Samsung Display's foldable technology.

On the 16th, at the K-Display 2023 exhibition held at COEX in Samseong-dong, Seoul, Samsung Display is operating the "Dr. OLED's Strange Laboratory," where visitors can experience the waterproofness, lightness, and durability of Samsung OLED.
[Photo by Han Yeju]

After completing the tour, President Choi Ju-seon responded to reporters' questions about his participation impressions by saying, "Overall, everyone seems well prepared."

Meanwhile, when asked about the possibility of LG Display's performance improvement, President Jeong Ho-young replied, "It will gradually get better." LG Display recorded a loss of 1.0984 trillion KRW in the first quarter and a loss of 881.5 billion KRW in the second quarter.

This content was produced with the assistance of AI translation services.