Incheon City Appoints Cha Yuram, Lee Jaesi, and Lee Jea as Drug Eradication Ambassadors

Incheon City is actively engaging in promotional activities to raise awareness about the dangers of drug addiction and strengthen prevention efforts.

On the 16th, the city appointed former national billiards player Cha Yuram, influencer Lee Jaesi (15), the child of former national soccer player Lee Dongguk, and tennis player Lee Jaea (15) as Incheon City Drug Eradication Ambassadors.

Former player Cha, who has produced videos related to drug addiction on YouTube and other platforms, plans to continue drug eradication activities by communicating with citizens through various media. Additionally, sisters Lee Jaesi and Lee Jaea, influential Instagram personalities with over 100,000 followers, will create and promote content tailored to teenagers to improve awareness of the harms of drugs.

In June, Incheon Mayor Yoo Jeong-bok participated in the 'NO EXIT' relay campaign by the National Police Agency and the Korea Drug Eradication Movement Headquarters to eradicate drug addiction, and he designated these three ambassadors as the next participants.

At the appointment ceremony, Mayor Yoo said, "Drugs with strong addictive properties require prevention more than enforcement," and added, "Please work hard on drug addiction prevention activities through promotions that resonate with peers."

Incheon Mayor Yoo Jeong-bok is taking a commemorative photo after presenting a certificate of appointment as an Incheon Youth Drug Prevention Ambassador at the city hall reception room on the 16th. From the left, former billiards player Cha Yu-ram, Mayor Yoo Jeong-bok, influencer Lee Jae-si, and tennis player Lee Jae-ah.
[Photo by Incheon City]

Incheon City appointed drug eradication ambassadors to strengthen drug eradication efforts as the risk of drug addiction increases, with the number of teenage drug offenders rising every year.

The number of drug offenders arrested in Incheon over the past three years reached 1,041 in 2020, 1,087 in 2021, and 1,004 last year. Among them, teenage drug offenders numbered 22 (2.1%) in 2020, 32 (2.9%) in 2021, and 42 (4.2%) last year, showing an increase each year.

This content was produced with the assistance of AI translation services.