From August to November, a total of four regular performances titled 'Monthly Waterfall' will feature over 20 youth music bands.

Collaboration with 'Youoli,' a music content planning venture company, to support young musicians.

Seodaemun landmark 'Cafe Pokpo' transformed into a cultural and artistic community space in residents' daily lives.



Youth Band Performance at Seodaemun-gu 'Cafe Pokpo' Outdoor Concert Venue View original image

Seodaemun-gu (Mayor Lee Seongheon) announced on the 16th that it will hold the regular performance series 'Monthly Waterfall' to support young venture companies and musicians at 'Cafe Pokpo,' Seoul's first waterfront emotional city cafe.


Through cooperation between the district and 'Youoli,' a young venture company specializing in music content planning, the event will be held every third Saturday at 5 p.m. from August 19 to November 18 at the outdoor permanent performance venue of 'Cafe Pokpo.'


The first regular performance of 'Monthly Waterfall' will feature over 20 youth music bands performing once a month for a total of four times.


Earlier this year, the district selected 'Youoli' as the recipient of the '2023 Seodaemun-gu Local Venture Development Project' through a public contest and is promoting various collaborative projects.


While exploring various ways for youth ventures based in the region to contribute to the local community and residents, this regular performance was also planned as part of these efforts.


Lee Seongheon, Mayor of Seodaemun-gu, stated, "Starting with the regular performance series 'Monthly Waterfall,' we plan to hold various genre performances and exhibitions so that Cafe Pokpo can establish itself as a landmark where culture, arts, and nature harmonize."


He added, "We will also strive to provide institutional support such as local venture startup assistance so that many residents can enjoy culture and arts through the creative activities of talented young people."


Seodaemun-gu's 'Cafe Pokpo' is located opposite the Hongjecheon artificial waterfall and is attracting nationwide attention as the first implementation case of Seoul's waterfront emotional city project.


It is expected to serve not only as a place for rest but also as a creative space for young artists and a cultural and artistic community space for local residents.


Additionally, 'Youoli,' a youth company founded in 2021, is operating a platform business connecting musicians and the MZ generation in Sinchon.


In response to the decline of the indie band culture in Hongdae and the shrinking space for musicians, and to address the structural problem in the performance industry where economic independence is impossible through music activities alone, they directly operate the music experience space '201P Sinchon.'


This provides the MZ generation with opportunities to experience music and offers musicians lessons and performance opportunities. The number of members participating in various projects this year has reached about 1,500, showing high enthusiasm.



Furthermore, to encourage participants to stay longer and enjoy the Sinchon alleys after practice and performances, they have created a collaborative network with nearby shops, studios, and performance venues, contributing to revitalizing the Sinchon commercial district.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing