New ID Participates in BCWW 2023... Introducing Global FAST

New ID, an in-house venture of Next Entertainment World (NEW), announced that it will participate in the 'Broadcasting & Content World Market (BCWW) 2023' held at COEX, Seoul from the 16th to the 18th.

New ID is Asia's largest comprehensive service company for Free Ad-Supported Streaming TV (FAST). It operates over 200 channels including music, movies, dramas, news, sports, kids, food, and entertainment on more than 30 major FAST platforms worldwide. At BCWW, New ID plans to open a booth to showcase core technology solutions enabling the global distribution of K-content and Connected TV app technology.

This year’s BCWW 2023 conference, held on the largest scale ever, includes sessions sharing experts’ views and insights on FAST, a recent key trend in the content industry alongside Over-The-Top (OTT) services.

On the 16th, Kim Ga-eun, head of New ID’s AIPP team, will speak at the session titled ‘Content Upscaling Solutions for Global Platforms.’ Under the theme of AI technology solutions breaking down distribution barriers, various programs and technologies that adjust content quality to meet the specifications and requirements demanded by global platforms will be introduced.

On the 18th, the session ‘Global FAST: Pay Never’ will feature Gavin Bridge, senior media analyst at VIP (Variety Intelligence Platform), a global media specialist outlet, and Lee Jung-woo, manager of LG Electronics Europe HE Content and Service Team, as speakers. They will discuss the growth of the US FAST market since 2020, trends in European FAST, and future changes.

Meanwhile, New ID is rapidly expanding its partnerships with domestic and international telecom companies, OTT operators, and edtech companies, broadening the scope of its global FAST services, content localization solutions, and advertising solutions.

This content was produced with the assistance of AI translation services.