Coupang Strengthens Win-Win with Small Businesses... "300% Sales Increase with 'Rocket Growth'"

Coupang is actively supporting young entrepreneurs and seeking win-win growth with small and medium-sized merchants.

Nomad Tribe. [Photo by Coupang]

According to Coupang on the 14th, small and medium-sized merchants account for 70% of Coupang's sellers. The proportion of products from small and medium-sized merchants also reaches 76% of the total products sold. From 2019 to last year, sales of small and medium-sized merchants on Coupang increased by 120%. In particular, Coupang is actively supporting young entrepreneurs in their 20s and 30s by partnering with organizations such as the Small and Medium Business Distribution Center to hold special exhibitions including young companies.

The increase in the proportion of small and medium-sized merchants was driven by Rocket Growth. Introduced in March, Rocket Growth is a service where small and medium-sized merchants only need to stock their products, and Coupang provides full fulfillment services including storage, packaging, delivery, and returns. Consumers are highly satisfied because they can receive marketplace products, which usually take more than two days with standard delivery, via Rocket Delivery. Small and medium-sized merchants benefit from rapidly increasing customer touchpoints through fast Rocket Delivery, creating a 'win-win' effect.

Through this, young entrepreneurs producing products in various categories such as furniture and jewelry have seen sales increase by up to 300% or more within a year. As Coupang's growth continues, young small business founders are also growing alongside.

Yeon Hanhee, CEO of the furniture company 'Nomadjok,' which sells office chairs and other items, achieved monthly sales of up to 300 million KRW about six months after starting with Coupang Marketplace and Rocket Growth. CEO Yeon said, "The key to growth is that there is no burden of logistics, sales, or customer service from the perspective of a small business," adding, "Because Coupang handles all related tasks, I was able to focus solely on product development."

Jo Yongil, CEO of 'Ellen Jewelry,' which sells cost-effective precious metal products, joined Coupang Marketplace in 2018 and surpassed annual sales of 5 to 6 billion KRW. Recently, CEO Jo achieved additional sales growth by switching to Rocket Growth. He explained, "After switching to Rocket Growth in January this year, sales volume surged by more than 40%, and sales in the second quarter also increased by over 40% compared to the same period last year."

A Coupang representative said, "Success stories of young entrepreneurs with excellent product quality are increasing in connection with Marketplace, Rocket Growth, and Rocket Delivery," adding, "We will continue to spare no support so that innovative products from young entrepreneurs can soar through Coupang."

This content was produced with the assistance of AI translation services.