Starbucks Releases Gwangbokjeol MD... Collaboration with Mother-of-Pearl Craft Expert

Starbucks Korea announced on the 14th that it will launch Liberation Day MD products using traditional Korean elements as design materials to commemorate the 78th anniversary of Liberation Day.

Starbucks Korea's 78th Liberation Day MD.
[Photo by Starbucks]

Starbucks explained that it planned these products in collaboration with a mother-of-pearl craft expert to reflect on the meaning of Liberation Day and to raise interest in traditional crafts.

The products, which will be available from the 15th, consist of two Liberation Day MD items featuring mother-of-pearl designs (mother-of-pearl coaster, mother-of-pearl box) and a tumbler, all expressing the beauty of traditional Korean culture.

The ‘Korea Mother-of-Pearl Box’ is designed with motifs of the plum blossom and the traditional dancheong-style dangcho pattern, making it perfect for storing items such as business cards or accessories.

The ‘Korea Mother-of-Pearl Coaster’ emphasizes the beauty of Korea by depicting the image of the plum blossom in mother-of-pearl, and the ‘Tumbler (473ml)’ is made of stainless steel with a sophisticated green color.

This year, Starbucks will donate an artifact featuring the handwritten calligraphy of Baekbeom Kim Gu, titled ‘Jiseong Gamcheon (至誠感天, Sincere devotion moves heaven).’

This artifact donation marks the seventh in a series following Baekbeom Kim Gu’s ‘Jonsim Yangseong’ (2015), ‘Gwangbok Joguk’ (2016), Dosan Ahn Changho’s ‘Yakyok Gaejo Sahoe Seonja Gaejo Agung’ (2019), Baekbeom Kim Gu’s ‘Cheonha Wi Gong’ (2021), Manhae Han Yongun’s ‘Jeondae Beomnyun’ (2022), and Baekbeom Kim Gu’s ‘Yujipilseong’ (2023).

Since 2013, Starbucks has been selling limited-edition Liberation Day and March 1st Movement Day MD products for ten years, donating part of the sales proceeds to the protection of independence cultural heritage and scholarship funds for descendants of independence activists.

A Starbucks official said, “Reflecting the great popularity of the MD products introduced every Liberation Day, which contribute to the fund for protecting independence cultural heritage and feature differentiated designs, we planned this product in collaboration with a mother-of-pearl craft expert this time. Starbucks will continue to take the lead in raising awareness of cultural heritage protection in various ways.”

This content was produced with the assistance of AI translation services.