HiteJinro 'Kelly' Sponsors the 7th Jeonju Gamac Festival

Participating as a Special Sponsor for the 7th Time Since the 1st Event in 2015
Supplying 'Kelly' Produced on the Festival Days
Held for 3 Days from the 17th to 19th at Jeonju Sports Complex

HiteJinro announced on the 14th that it will participate as a special sponsor in the '2023 Jeonju Gamac Festival,' held for three days from the 17th at Jeonju Sports Complex. HiteJinro plans to strengthen brand awareness by carrying out various promotional activities during the festival period, led by ‘Lager’s Reversal - Kelly,’ which has created a sensation by surpassing 100 million bottles sold in the shortest period since its launch this year.

Now in its 7th year, the Jeonju Gamac Festival offers an opportunity to experience Jeonju’s unique drinking culture of Gamac (store beer). It was planned to revitalize the local economy and foster alleyway commercial districts, establishing itself as a representative regional festival. It is especially famous as the ‘only festival where you can drink beer brewed today on the same day.’ Every year, tens of thousands of local residents and tourists from other regions visit to enjoy various popular Gamac snacks from about 20 Gamac stores such as ‘Jeonilgapo’ and ‘Seulgine Gamac,’ along with diverse experiences and performances.

Despite operating for only two days due to rain, last year’s festival, held for the first time in three years, attracted about 40,000 visitors who enjoyed the festival with approximately 48,000 bottles of beer sold out. This year’s festival is expected to be held on the largest scale yet, as the size and number of visitors have been increasing annually. About 10,000 seats, more than double last year’s, have been prepared, and facilities such as mobile restrooms and order kiosks have been expanded to enhance convenience accordingly.

HiteJinro will supply Kelly, produced on the day at the Jeonju factory located in the region, daily during the festival to present it to visitors. Additionally, HiteJinro will operate various brand promotion booths throughout the festival venue, including events for issuing So-Maek (beer and soju mix) certificates, taking Kelly neck-cut sticker photos, and a tattoo sticker zone, to provide consumers with brand experience opportunities.

Oh Seong-taek, Executive Director of HiteJinro’s Marketing Division, said, “We are pleased to be able to join the Jeonju Gamac Festival, which has grown every year to become a representative festival of the region, and we will spare no support to contribute to regional coexistence as the country’s largest comprehensive liquor company. We hope many visitors come to the festival to enjoy Kelly beer brewed today and various attractions, overcoming the midsummer night’s heat.”

This content was produced with the assistance of AI translation services.