Genesis Sells 1 Million Units in 8 Years

Hyundai Motor Company's premium brand Genesis is expected to surpass 1 million units in domestic and international sales this month, less than eight years after its launch.

According to data compiled by the company, Genesis has sold 983,716 units domestically and internationally from its debut in November 2015 through July this year. Of these, 682,226 units were sold domestically and 301,490 units overseas. Considering an average monthly sales volume of about 20,000 units, it is expected to exceed 1 million units this month. This milestone comes 7 years and 10 months after the launch of the brand's first vehicle, the full-size sedan EQ900 (now G90). After surpassing 900,000 cumulative sales in March this year, it added another 100,000 units in just five months.

Hyundai Motor Vice Chairman Chung Eui-sun is attending the '2016 North American International Auto Show' and presenting about the Genesis G90.

Sales accelerated from 530 units in the first year of launch to over 100,000 units annually in 2020, and then over 200,000 units the following year. As of the first quarter of this year, Genesis accounts for about 5.4% of Hyundai Motor's total global sales. Toyota's premium brand Lexus first exceeded 5% of Toyota's sales in 2011, 32 years after its launch in 1989.

Genesis, as Korea's first premium car brand, challenged the global luxury car market dominated by BMW, Mercedes-Benz, Audi, and Lexus. It is known that Hyundai Motor Group Vice Chairman Chung Euisun led the entire launch process, from brand planning to recruiting external personnel and organizational restructuring.

Genesis exhibition hall participating in last year's Busan Motor Show

The best-selling model is the mid-large sedan G80, with over 380,000 units sold. The large sport utility vehicle (SUV) GV80 has sold 170,000 units, and the mid-size SUV GV70 about 150,000 units. The most recently released dedicated electric vehicle GV60 has sold nearly 20,000 units in two years. Genesis has played a key role in Hyundai Motor Group's electrification strategy, including plans to release only electric vehicles for all new models starting in 2025.

This content was produced with the assistance of AI translation services.