Paradise City Partners with Ctrip to Attract K-Holiday Hotel Guests

Resumption of Group Tours from China to Korea... Strengthening Targeting of Youke
Exclusive Ctrip Live Commerce Broadcast on September 8

Paradise is launching a full-scale campaign targeting Chinese tourists as group tours from China resume.

Paradise City, Grand Premier Deluxe Room [Photo by Paradise].

Paradise City has partnered with China’s largest online travel agency Ctrip to conduct a live broadcast at Paradise City on the live commerce platform 'Boss Live Show' on the 8th of next month. They plan to introduce 'K-Holiday' packages aimed at China’s biggest holidays, National Day and next year’s Lunar New Year.

The products featured in this broadcast include a wide range of options from deluxe rooms and suites at Paradise City’s main hotel to pool villas famous as filming locations for Netflix’s 'Squid Game'. The luxury boutique hotel 'Art Paradiso', where all rooms are suites, will also be showcased.

Paradise Casino plans to develop travel packages to attract Chinese customers and hold various K-culture events. A Paradise official said, "The VIP drop amount from Chinese customers at Paradise’s four casinos in the second quarter of this year more than doubled compared to the first quarter, showing an increasing trend. We expect the scale to grow even larger once group tours from China resume."

Meanwhile, Paradise announced on the 10th that its operating profit for the second quarter of this year was 54.9 billion KRW, turning profitable compared to an operating loss of 20.6 billion KRW in the same period last year. During the same period, sales reached 275.3 billion KRW and net profit was 37.3 billion KRW, rising 161.6% and 243.7% respectively, marking the highest quarterly performance ever recorded.

This content was produced with the assistance of AI translation services.