LGU+ Donates 50 Million KRW from Liberation Day Campaign to Ministry of Patriots and Veterans Affairs

LG Uplus announced on the 14th that it will donate 50 million KRW raised through the online and offline campaign "An Unnatural Everyday Life Season 4: Shouting Independence through Culture" held in celebration of Liberation Day to the Ministry of Patriots and Veterans Affairs.

"An Unnatural Everyday Life" is a campaign by LG Uplus that has been highlighting independence activists who devoted themselves to Korea's liberation but have not been widely recognized since 2020. Now in its fourth year, this year's campaign focuses on four independence activists who were active in the Korean culture and arts fields, featuring a special exhibition at the digital exhibition hall and the MZ complex cultural space "Ilsang Bi Ilsang-ui Teum by U+ (Teum)" near Gangnam Station.

(From left) Jung Hye-yoon, Head of Marketing Group at LG Uplus; Moon Young-sook, Chairperson of the Choi Jae-young Independence Activist Memorial Association; Oh Jin-young, Director of Veterans Policy Office at the Ministry of Patriots and Veterans Affairs, are posing for a commemorative photo and reviewing customer participation messages. Photo by LG Uplus

At the digital exhibition hall, LG Uplus accumulates 815 KRW per handwritten thank-you message left by visitors for the independence activists, both in comments and at the Teum space, and will donate a total of 50 million KRW. Since the exhibition began on the 1st, about 56,000 visitors have written thank-you messages online and offline as of the 13th, achieving 92% of the fundraising goal. It is expected that the target amount will be reached during the campaign period. LG Uplus's campaign will run until the 20th of this month and can be experienced at the digital exhibition hall and Teum.

Jung Hye-yoon, Head of Marketing Group at LG Uplus (Executive Director), said, "Through the An Unnatural Everyday Life campaign, LG Uplus has been introducing lesser-known independence activists every year, and we are honored that the funds raised through customer participation can be donated to a meaningful cause." She added, "LG Uplus will continue campaigns that honor the achievements of patriotic martyrs and create activities that allow many customers to reflect on their significance."

This content was produced with the assistance of AI translation services.