CU Sends K-Convenience Store Gifts to Mongolian and Malaysian Jamboree Participants

Domestic convenience store CU announced on the 10th that it provided surprise gifts to participants from its overseas business countries, Mongolia and Malaysia, attending the Jamboree.

CU surprised more than 700 scouts from Mongolia and Malaysia with gifts on the 9th to support the World Scout Jamboree and strengthen partnerships with overseas business countries.
[Photo by CU]

CU delivered gifts that allow over 700 scouts from the two countries to experience CU, Korea's representative convenience store, to support the World Scout Jamboree and strengthen partnerships with overseas business countries.

The gifts included gift cards that can be used like cash at more than 17,400 CU stores nationwide and phone grip-toks designed with CU's brand character, CU Friends.

Employees from the Business Support Office of BGF Retail, which operates CU, personally visited the accommodation locations in each country to deliver the gifts, along with separate thank-you letters.

CU currently operates about 330 stores in Mongolia and 140 stores in Malaysia, holding the largest number of global stores in the domestic convenience store industry. In Mongolia, it records an overwhelming market share of about 70%, and in Malaysia, it achieved the milestone of 100 stores in the shortest period in the local convenience store industry. Expansion into Kazakhstan, a Central Asian country, is also imminent, with plans to open the first store in the first half of next year.

Kim Tae-han, head of BGF Retail's Overseas Business Operations Team, said, “We hope to support the stable operation of the event during the remaining Jamboree period and that participants will take good memories of Korea with them. The strong bonds CU has built with overseas partners so far can develop into national-level solidarity.”

This content was produced with the assistance of AI translation services.