Dongwon F&B Reappoints Ahn Yujin as Model for Dongwon Tuna Brand

Dongwon F&B announced on the 10th that it has reappointed Ahn Yujin of the girl group IVE as the brand model for ‘Dongwon Tuna’.

Ahn Yujin, who was first selected as the brand model for Dongwon Tuna last year, attracted attention by appearing in TV commercials and various digital content. The Dongwon Tuna commercial featuring Ahn Yujin surpassed 14 million cumulative views on YouTube last year, earning a spot among the ‘2022 YouTube Popular Ads,’ and the related challenge exceeded 30 million hashtag views within a week of its release.

In addition, Ahn Yujin continuously expressed her affection for Dongwon Tuna through various broadcasts and social media (SNS) content. Dongwon F&B plans to expand the Dongwon Tuna universe by reappointing Ahn Yujin as the brand model.

First, Dongwon F&B will launch new Dongwon Tuna products this month and release a new TV commercial featuring model Ahn Yujin, kicking off full-scale marketing activities. Starting next month, Ahn Yujin will also serve as the model for the Dongwon Tuna Chuseok gift sets, which will be officially available for sale, and plans to engage with consumers.

A Dongwon F&B official said, “We will carry out various marketing activities with model Ahn Yujin, who has emerged as an icon for the MZ generation (Millennials + Generation Z), to create a unique brand image of ‘Dongwon Tuna’ that consumers can feel familiar with.”

This content was produced with the assistance of AI translation services.