Lotte Department Store Unveils Popup of 250-Year-Old 'Island Whiskey Distillery'

From the 11th to the 23rd

Lotte Department Store announced on the 10th that it will operate the 'Jameson Distillery On Tour' pop-up at the Atrium Plaza on the 1st floor of Jamsil Lotte World Mall.

Jameson is the world's best-selling brand and a traditional Irish whiskey brand with a history of nearly 250 years. It undergoes a triple distillation process, resulting in a smooth taste that is well-suited for enjoying as a highball. For this event, Lotte Department Store recreated Jameson's whiskey distillery. Using Jameson's logo and signature green color, it offers visitors the feeling of actually visiting Jameson's whiskey distillery.

Lotte Department Store Jameson Pop-up Store
[Photo by Lotte Department Store]

Visitors to the pop-up can also enjoy various experiential events. These include a distillery tour program where they can taste Jameson's whiskey and the James Cocktail Class, where participants can make three signature cocktails with a professional bartender. Additionally, the highball bar offers highball menus tailored to the tastes of the MZ generation (Millennials + Generation Z), such as Jameson Ginger & Lime and Jameson Black Barrel On the Rocks. Visitors can also enjoy pairing foods that complement the highballs. The event runs from the 11th to the 23rd.

Products collaborated with Dickies will also be unveiled for the first time. In the Dickies collaboration zone, fashion apparel created through the collaboration will be showcased, and exclusive Jameson T-shirts and goods will also be available for sale.

Special events for customers have been prepared as well. Customers who purchase the Dickies Limited Edition or Jameson Black Barrel whiskey at the Bottle Shop zone will receive four benefits: commemorative gifts, engraving services, participation in a lucky draw event, and access to a 360-degree photo booth. Furthermore, through the lucky draw event, various prizes such as Dickies collaboration goods, on-the-rocks glasses, and camping lights will be awarded.

This content was produced with the assistance of AI translation services.