Cheongsong-gun, Gyeongbuk Province, will revise the registration criteria for merchants handling the ‘Cheongsong Love Currency,’ which drives local economic revitalization, starting September 1. The registration will be limited to businesses with annual sales of 3 billion KRW or less, allowing primarily small business owners to handle the local gift certificates.

Cheongsong Love Currency.

Cheongsong Love Currency.

View original image

This change follows the revision of the Ministry of the Interior and Safety’s ‘Comprehensive Guidelines for Local Love Gift Certificate Issuance Support Project,’ aiming to focus limited resources on supporting small local businesses.


The county selected 12 businesses with annual sales exceeding 3 billion KRW, including local Nonghyup Hanaro Mart, gas stations, economic establishments, and large (food material) marts, and sent advance notices of merchant cancellation and requests for opinion submissions last month.


Through this process, the cancellations will be finalized after an objection procedure, and from September 1, handling of the Cheongsong Love Currency will be restricted for those merchants.



County Governor Yoon Kyung-hee stated, “Since some inconvenience to users is expected due to the restriction on merchants accepting the Cheongsong Love Currency, we plan to minimize inconvenience to residents through continuous promotion,” and added, “We ask for active cooperation from users of the Cheongsong Love Currency in accordance with the changed government policy.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing