Bohae Brewery and South Jeolla Province Take the Lead in Ensuring the Success of the National Sports Festival

Bohae Brewery and South Jeolla Province are joining forces to ensure the successful hosting of the 104th National Sports Festival.

On August 8, Bohae Brewery signed a "Business Agreement for the Successful Hosting of the National Sports Festival" with South Jeolla Province at the provincial government office.

Bohae Brewery plans to launch a unique promotional campaign by creating National Sports Festival posters featuring pictograms that introduce each sporting event using local specialty products as motifs.

The term "pictogram," also known as "picture symbol," is a compound word formed from "picture" and "gram," which means letter or document.

Pictograms are symbols designed to be universally understood, regardless of the viewer, and are often used to indicate important locations or events, such as at the Olympics.

Using these pictograms, Bohae Brewery produced 49 types of National Sports Festival posters. Bohae Brewery is handling every step from production to distribution, and the posters will be displayed in approximately 20,000 restaurants across the regions where the festival will be held.

Additionally, the company has donated funds to support promising athletes who will participate in the National Sports Festival and lead the future of regional sports.

The Bohae Scholarship Foundation donated 50 million won in scholarships to the Jeonnam Talent Lifelong Education Institute to foster athletic talent. Since 1981, the Bohae Scholarship Foundation has awarded scholarships annually to nurture local talent, and this year, it made a significant donation to support the successful hosting of the National Sports Festival in the region.

Furthermore, starting in August, three million bottles of Ipsaiju featuring promotional messages for the National Sports Festival will be distributed throughout the Gwangju and South Jeolla regions. A QR code will be placed on the back of each bottle, allowing consumers to easily check when and where each sporting event will take place during the festival.

This content was produced with the assistance of AI translation services.