Kakao Brunch Story Introduces 'Support' Creator Revenue Model

Delivering 'Support Funds' from Creators to Readers

Kakao's Daum CIC-operated content publishing platform 'Brunch Story' will introduce a new 'Cheer Up' model for creator revenue on the 9th. A 'Story Creator' system will also be newly established to actively discover and support outstanding creators.

'Cheer Up' is a creator revenue model where readers send sponsorship funds along with cheering comments on Brunch Story authors' regular serialized posts. Readers can directly support creators and help complete their works.

Daum CIC, operated by Kakao, will introduce a new "Cheer" model on the 9th to support creators' earnings on its content publishing platform, "Brunch Story."
[Photo by Kakao]

Sponsorship amounts can be selected from a minimum of 1,000 KRW to a maximum of 200,000 KRW. Comments from cheering readers are pinned and highlighted in the comment section. Creators can check the cheering status and revenue reports in the 'Creator Settlement Center.'

Brunch Story will first unveil the Cheer Up model to about 50 representative authors of the service and support readers to use Cheer Up on these authors' regular serialized works. Within the year, Cheer Up will be expanded not only to the 50 representative authors but also to 'Story Creators' on Brunch Story and Tistory.

The Story Creator system is designed to discover outstanding creators by theme. It periodically selects creators active on Brunch Story and Tistory by comprehensively evaluating expertise, influence, credibility, and activity.

When becoming a Story Creator, one can receive a story badge along with a label on their profile screen indicating 'OO Field Creator.' More users can discover them on the Story Home. The Cheer Up model will also be available within the year.

Jeon Ji-seon, head of the Story Business Office, said, "Cheer Up is the first revenue model for text-based creators," adding, "We will actively work to create an ecosystem that supports outstanding creators."

This content was produced with the assistance of AI translation services.