Hana Tour "Expert-Guided Themed Trips, MZ Generation Customer Attraction Doubles"

30 Products Sold from January to July This Year
Waiting for the Theme Travel Lineup to Expand Preferences

Hana Tour announced on the 9th that its 30 expert-accompanied themed travel products conducted from January to last month this year have successfully concluded amid high interest from the MZ generation (Millennials + Generation Z).

Kyrgyzstan Trekking Tour
Photo by Hanatour

The expert-accompanied themed travels conducted by Hana Tour in the first half of this year sold 30 products by July, surpassing last year's 25. Additionally, nearly double the number of customers in their 20s and 30s were attracted within the first half compared to the previous year.

The expert-accompanied themed travels introduced this year played a significant role in attracting the 20-30 age group by precisely targeting the interests, lifestyles, and preferences of the MZ generation, the company emphasized. Themes combining travel with art, trekking, music festivals, UFC, European soccer, and more captured the attention of the MZ generation. Another differentiating point was the opportunity to travel with experts in specific content, such as well-established authors and YouTubers with dedicated fanbases.

They achieved sold-out status by offering trips such as Spain's "Mad Cool 2023" with pop music specialist YouTuber Ukipop, an English professional soccer live viewing trip with soccer YouTuber Kim Jin-jja, and trekking tours with outdoor tour expert Gil Baul. Recently, they also introduced a Jeju travel product with French author Bernard Werber, who visited Korea to commemorate the release of his new book, along with his readers.

In the second half of the year, the following trips will be offered: ▲ autumn and winter photography skill coaching trips in China ▲ winter vacation life-shot trips ▲ live viewing trips of domestic soccer stars Lee Kang-in, Kim Min-jae, and Son Heung-min’s matches ▲ Chiang Mai’s lantern festival Loi Krathong and Yi Peng trips ▲ Southeast Asian tennis trips for tennis beginners ▲ Paris Whisky Live attendance trips for whisky enthusiasts.

For more details, please check with Hana Tour.

This content was produced with the assistance of AI translation services.