SK Inno-Kookmin University, 'Happy Green Design' Exhibition in Dongdaemun

Goal of Public Awareness Change on Eco-friendliness and Carbon Reduction
Introduction of Industry-Academia Cooperation Project Results... Until the 13th

SK Innovation and Kookmin University announced on the 9th that they have prepared a space to showcase the results of an industry-academia collaboration project themed ‘Green Design.’

From the 8th to the 13th of this month, SK Innovation and Kookmin University are holding the ‘Happy Green Design Exhibition’ at Exhibition Hall 2 of Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul. In March this year, SK Innovation signed a ‘Green ESG Design Development Industry-Academia Cooperation MOU’ with Kookmin University and conducted joint research aimed at raising public awareness about eco-friendliness and carbon reduction efforts.

The event features 263 works created by 414 students from Kookmin University’s College of Fine Arts and the Graduate School of Techno Design (TED). Representative exhibits include ‘ESG Energy Charging Station,’ themed on SK Innovation’s future gas station model called the Energy Superstation; ‘Haengko Super Sign,’ which embodies the commitment to capture carbon and protect the Earth together with Haengko (Happy Elephant); and the Haengko-exclusive typeface design ‘Team Haengkoche.’

The Energy Superstation refers to a future vehicle charging infrastructure that installs distributed energy sources such as solar power and fuel cells, as well as electric vehicle chargers, at existing gas stations and LPG filling stations to produce eco-friendly electricity directly and use it for charging electric vehicles. Haengko is an SK Innovation character reinterpreted to fit the eco-friendly theme based on the ‘Yugong Elephant,’ the symbol of the Yugong Elephant Football Team (the predecessor of Jeju United), which was a founding member of the Korean professional football league in 1983.

On the afternoon of the 8th, at Exhibition Hall 2 of Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul, during the opening ceremony of the "Happy Green Design Exhibition," Seung-ryeol Jeong, the new president of Kookmin University (fifth from the left), and Sang-hoon Woo, ESG Promotion Manager at SK Innovation (fourth from the left), are cutting the ribbon. Photo by SK Innovation

Through evaluations by SK Innovation affiliates, external stakeholders, faculty advisors, and visitors, 20 outstanding works including gold, silver, and bronze awards will be selected. The awards ceremony will be held on the 29th. SK Innovation plans to utilize the technology transfer of the selected works to convey the sincerity of ESG management to various stakeholders.

Woo Sang-hoon, Head of ESG Promotion at SK Innovation, said, “The meanings and messages of eco-friendliness, ESG, carbon reduction, and green that SK Innovation pursues have been realized through the passionate and wonderful works of Kookmin University students. We hope that the ‘green’ that is good for both people and nature, which SK pursues, will spread widely through this exhibition.”

This content was produced with the assistance of AI translation services.