Naver App Transformed Completely... Short-Form and Personalized Content Front and Center

Naver App Ahead of Revamp, Usability Testing from the 16th

Naver will begin testing a new Naver app, which expands the application of personalized recommendation technology, with a limited group of users starting from the 16th.

The app has been reorganized into four tabs (Home, Content, Shopping, Clip) according to content type, allowing users to move directly to the services they want. During the test period, the order of the tabs may appear differently for each user. The Home tab focuses on convenience by placing daily essentials such as today's weather, stock market information, and shortcuts to frequently used services. The Shopping tab offers personalized shopping recommendations for each user and allows access to various Naver Shopping features, from product exploration to order management.

Naver will begin testing with some users starting on the 16th ahead of the Naver app revamp.
[Photo by Naver]

Through the test, the 'Clip tab,' which recommends short videos tailored to individual tastes, and the 'Home Feed,' located at the bottom of the Home tab, will be introduced. The Clip and Home Feed, powered by personalized recommendation technology, enable users to discover and explore new interests through diverse content. For content creators, it provides opportunities to showcase their content to a wider audience.

In Clip, users can enjoy content matching their preferences through an artificial intelligence (AI) recommendation system, ranging from fashion, beauty, travel, sports, and food to live performances by their favorite artists. Short-form videos produced by small and medium-sized enterprises (SMEs) are organically connected with other services, such as purchasing products on Smart Store, checking reviews of tagged locations on Naver Smart Place, and making reservations via Naver Maps.

The Home Feed is an advanced service of the AI-based personalized content recommendation service previously offered in the Recommendation Subscription Board, with improved accessibility compared to the existing version. The Home Feed analyzes users' interests and recommends content accordingly by utilizing Naver's self-developed large-scale AI, 'HyperCLOVA X.'

A Naver representative stated, "We plan to provide personalized viewing experiences in line with the trend of increasingly segmented content needs among users," adding, "We will improve usability by considering user feedback until the official launch."

This content was produced with the assistance of AI translation services.