LF Bully Launches Four Water-Based Perfumes in 'Classic O Triple' Series
Targeting Consumers with New 'Waterbase' Niche Perfume
Consecutive Pop-up Stores Held in August and September
LF announced on the 9th that it has expanded Bully’s unique ‘water-based perfume’ lineup by launching four new ‘Classic Eau Triple’ water-based perfumes in the second half of the year for the French perfume brand ‘Officine Universelle Buly’ (hereinafter Bully), which it imports and sells.
The newly introduced ‘Classic Eau Triple’ water-based perfumes are a collection that renews and captures the ‘scent of masterpieces’ inspired by past global classics. The collection includes four types: ‘Iris de Malt,’ ‘Ambre de Madagascar,’ ‘Myrte d’Etretat,’ and ‘C?dre de Liban,’ each priced at 230,000 KRW (75mL).
‘Iris de Malt’ features a powdery iris scent reminiscent of clean linen fluttering in the wind; ‘Ambre de Madagascar’ offers a captivating floral scent blended with sweet fruit notes; ‘Myrte d’Etretat’ presents a floral bouquet scent carried by the Mediterranean sea breeze; and ‘C?dre de Liban’ is characterized by a fragrant woody scent evoking the deep aroma of cedar forests. Each ingredient is crafted to embody the history of its place of origin.
An LF Bully representative stated, “Bully’s distinctive water-based perfumes contain no alcohol, making them gentle on the skin, and their plant-based oil content provides moisturizing effects to keep the skin hydrated. The unique water-based formula resonates with customers seeking rare perfumes as ‘the niche of niches,’ which seems to be increasing their popularity.”
Following the release of the ‘Les Jardins Fran?ais Collection’ in May, Bully plans to continue responding actively to the growing customer interest in the niche perfume market and maintain steady growth through the second half of the year by consecutively launching new products, including the renewed four ‘Classic Eau Triple’ perfumes.
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To further expand customer engagement, Bully will hold a total of four offline pop-up stores in major regional hubs such as Seoul, Daejeon, Daegu, and Busan until next month. Starting with Shinsegae Department Store Daegu on the 10th, followed by Hyundai Department Store Trade Center, and in September at Shinsegae Department Store Daejeon and Shinsegae Department Store Busan Centum City, the pop-up stores will be themed around the ‘Les Jardins Fran?ais Collection.’ The spaces will be designed to evoke French gardens and greenhouses, allowing customers to fully experience Bully’s brand heritage.
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