Seoul Fashion Week Releases Promotional Video Featuring NewJeans
NewJeans, the global ambassador of Seoul Fashion Week and a representative icon of Generation Z, will release a promotional video for Seoul Fashion Week aimed at K-fashion fans worldwide. Wearing collections from designers participating in the 2024 S/S season, the video serves both as a visual showcase presented to the world and as a video invitation to Seoul Fashion Week fans.
On the 9th, the Seoul Metropolitan Government announced that it will premiere the promotional video and poster for the ‘2024 S/S Seoul Fashion Week,’ where the spring and summer fashion trends of 2024 can be seen at a glance, on the Seoul Fashion Week YouTube channel.
The 2024 S/S Seoul Fashion Week will be held for five days from the 5th to the 9th of next month at Dongdaemun Design Plaza (DDP), earlier than usual. The plan is to hold the fashion week ahead of the ‘Big Four Fashion Weeks (New York, Paris, Milan, London)’ so that fashion people and major buyers worldwide can be the first to experience the value and trends of K-fashion brands.
Seoul Fashion Week consists of ▲31 brand fashion shows ▲a trade show with 120 overseas buyers from 28 countries ▲various citizen experience programs combining fashion, technology, and K-Culture.
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Kwon Sohyun, Director of the Beauty and Fashion Industry Division of Seoul City, said, “Seoul Fashion Week is the hub of K-fashion, where fashion shows, trade shows, and citizen participation programs come together,” adding, “It will be developed into a fashion festival and business venue where fashion people and trend-leading buyers from around the world gather and enjoy together around DDP.”
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