POSCO Group Unveils New Slogan 'Green Tomorrow, with POSCO'

In the Continuation of Business Transformation
Embracing the Direction Toward a 100-Year Company

The new brand slogan announced by POSCO Group, 'Adding Value to the World Green Tomorrow with POSCO'. Photo by POSCO Group

POSCO Group has unveiled its new brand slogan, "Adding Value to the World Green Tomorrow, with POSCO."

Over the past five years, POSCO Group has continued its business transformation by transitioning to a holding company structure and improving its business portfolio with a focus on eco-friendliness, all aimed at maximizing corporate value, the ultimate goal of its corporate citizenship management philosophy. In line with this business restructuring, POSCO Group announced the new brand slogan, which reflects the group’s direction toward becoming a century-old company.

The new brand slogan embodies POSCO Group’s unwavering reason for existence and its commitment to creating a sustainable future for humanity. It expresses the group’s determination to add value to the world through its core businesses, such as producing steel?the foundation of industry?by adding technology to iron ore, and manufacturing lithium for secondary battery materials, a key component of green mobility, by applying technology to salt lakes.

POSCO Group plans to actively promote brand communication to engage internal and external stakeholders with the new brand slogan. First, it shared the group’s vision of transforming into a leading eco-friendly future materials company through new brand videos and banners via internal communication channels targeting employees. Additionally, starting from the 14th, POSCO Group will publicly release a brand advertisement showcasing how it adds value to the world with technology and passion at a salt lake in Argentina, on the opposite side of the globe, through YouTube and movie theaters.

POSCO Group will also expand the brand slogan by maintaining consistency around the message "Adding Value to the World Green Tomorrow, with POSCO" across its business units, while reflecting the unique characteristics of each company’s industry to add differentiation. POSCO’s brand slogan is "Adding Value to the World with Green Steel Green Tomorrow, with POSCO," and POSCO E&C’s slogan is "Adding Value to the World through Challenges in Space Green Tomorrow, with POSCO."

More detailed information about POSCO Group’s new brand slogan can be found on the newly created "Brand Story" page on the POSCO Holdings website.

This content was produced with the assistance of AI translation services.