Lotte Department Store Opens 'Andersson Bell' Signature Store

Introducing 23 F/W Products Exclusively
Signature Drink Giveaway Event Also Available

Lotte Department Store announced on the 9th that it will open the signature store of 'AnderssonBell' on the 3rd floor of its main branch on the 11th.

Lotte Department Store will open 'Andersson Bell,' which has a strong fan base overseas, at its main store on the 11th.
[Photo by Lotte Department Store]

Launched in Korea in 2014, AnderssonBell has been operating about 150 overseas shops since starting at Barneys New York, a large department store in New York, in 2016. It is a domestic contemporary fashion brand more famous overseas than at home, and in June, it made headlines as the only Korean fashion brand to hold a runway show during the main time slot alongside famous luxury brands at the '24 S/S Milan Fashion Week' held in Italy.

At the AnderssonBell signature store in Lotte Department Store, the autumn new products will be showcased first. They will be sold one week earlier than other online and offline stores except for AnderssonBell's showroom. The representative products include the 'Motorcycle Leather Jacket,' '3-way Blocking Denim Jacket,' and 'Wax Coated Carpenter Wide Pants.'

An opening commemorative promotion has also been prepared. Until the 20th, the first 50 customers who make a purchase each day will receive a 'signature drink.' AnderssonBell selects drinks that match the seasonal themes to maximize customers' brand experience. This time, they have prepared a non-alcoholic cocktail based on plum.

Oh Joon-sung, head of the Women's Fashion Team 1 at Lotte Department Store, said, "AnderssonBell actively captivates the domestic 20s and 30s generation as well as foreign tourists visiting Korea, to the extent that it moved its showroom from Cheongdam-dong to Anguk-dong near Gyeongbokgung last year. Therefore, we expect a strong synergy effect with the main branch."

This content was produced with the assistance of AI translation services.