All-in-One Baby Products Shopping Platform "Berub" Sees Significant Sales Increase Compared to Previous Year

On the 1st of last month, Mayubi (CEO Heo Yoon-gil), the operator of ‘Berub’, released a self-analyzed report on its performance for the first half of the year. Berub is an ‘all-in-one shopping platform’ where users can analyze ingredients, check reviews, and purchase at the lowest prices for various infant and toddler products such as baby bottles, baby food, diapers, wet wipes, and skincare.

According to the Berub report, as of the end of July, the cumulative number of downloads surpassed 260,000, and registered members exceeded 220,000. The store rating reached 4.7 points, and the cumulative number of product reviews within the app recorded approximately 85,000. Furthermore, since its official launch last year, the sales revenue for the first half of 2023 alone increased by 225% compared to the entire previous year, marking a remarkable achievement.

Berub Mall, where users can purchase childcare products at the lowest prices, is used by over 100,000 members monthly. More than 560 partner brand stores are participating in time deals and special promotions. Analyzing the popular products purchased on Berub Mall in the first half of the year, the top three product categories among Berub’s parents were ranked as follows: 1st household goods (27%), 2nd nursing/baby food products (22%), and 3rd children’s nutritional supplements (13%).

Berub’s more advanced ingredient dictionary is also gaining attention. Through the ingredient dictionary, users can check harmful ingredients and safety of various products. The top five most searched ingredients by users in the first half of the year were glycerin, propanediol, parabens, phenoxyethanol, and fragrance, respectively.

Along with the ingredient dictionary, Berub’s ingredient rating system, which reflects more than ten credible domestic and international evaluation standards including EWG ratings, CIR, FDA, ECHA, the International Fragrance Association, the International Agency for Research on Cancer, Environment Canada, and the Ministry of Food and Drug Safety, has been further advanced. This allows users to easily and conveniently distinguish products free of concerning ingredients without detailed analysis.

Additionally, in June, Berub launched the ‘Berub Guide’ service, which provides weekly information from 1 to 40 weeks for pregnant women and monthly childcare information from 1 to 60 months for parents raising children. This has solidified a so-called ‘loyal customer’ base, resulting in approximately a sixfold increase in customer revisit and repurchase rates.

The cumulative number of content views in the first half of the year reached 11 million, with 60,000 shares recorded.

Heo Yoon-gil, CEO of Berub, stated, “We will continue to establish ourselves as Korea’s leading childcare product shopping platform that users can use conveniently and safely,” and expressed his ambition, “We will accelerate our entry into the global childcare market in major overseas countries by providing even more advanced services.”

This content was produced with the assistance of AI translation services.