"Securing Fall Demand"... Furniture and Interior Industry Head to Exhibition Halls

Hansem booth set up at the '2023 Korea Build Expo'.

Furniture and interior companies are actively marketing by participating in construction exhibitions to introduce fall season furniture trends and increase engagement with the public.

According to the furniture industry on the 5th, Hanssem is participating in the construction, architecture, and interior specialized exhibition ‘2023 Korea Build’ held at COEX in Samseong-dong, Seoul, until the 6th. At this exhibition, Hanssem is operating a booth in collaboration with Lotte Hi-Mart, offering consultations on both interior design and home appliances.

Korea Build is the largest domestic construction, architecture, and interior specialized exhibition, held for 37 years since starting as the ‘Gyeonghyang Housing Fair’ in 1986. Hanssem actively participates in large-scale interior exhibitions to introduce interior products and provide free consultation services, thereby expanding offline customer engagement.

At this exhibition, 41 Hanssem Rehouse branches are participating to provide customized interior consultation services. The booth is divided into various exhibition spaces, including the ‘Home Appliance Collaboration Zone’ where visitors can explore home interior products and appliances in one place, the ‘Exhibition Zone’ displaying new products such as kitchens, storage, and building materials, and the ‘Sample Exhibition Zone’ where visitors can directly examine Hanssem’s best materials like kitchens, baths, flooring, and films.

A Hanssem representative said, “Since many customers interested in home interiors or planning home interior construction visit Korea Build, we have prepared spaces and events that can satisfy diverse customer needs. We plan to actively visit places like Korea Build, where many customers interested in interiors gather, and provide differentiated customer experiences.”

LX Hausys booth set up at the '2023 Korea Build Expo'.

LX Hausys also participated in this year’s Korea Build Week, actively targeting remodeling demand ahead of the fall interior peak season.

At this exhibition, LX Hausys is operating a model house exhibition space decorated with popular interior products essential for remodeling for moving and newlyweds, such as windows, flooring, wall materials, and kitchens, along with more than 30 large consultation booths.

At the exhibition held last February, over 2,000 visitors came to the LX Hausys booth, conducting more than 500 remodeling-related consultations. Due to the high interest in Korea Build, it is said that the number of consultation booths has been significantly increased this time compared to previous years.

Customers can receive consultations while immediately viewing the model house space where actual interior products are applied. In the material sample zone, various materials necessary for remodeling, such as the artificial marble ‘Hi-Macs’ for kitchen countertops, can also be seen.

An LX Hausys representative said, “We participated in this exhibition to target customers planning remodeling or partial construction ahead of the fall peak season, when moving and newlywed interior demand increases, as well as during the summer vacation season. We will actively strive to discover new customers by participating in various exhibitions and operating pop-up stores in the future.”

This content was produced with the assistance of AI translation services.