Jeju Samdasoo Opens Metaverse Pop-up Store 'Bicycling'

Operating at The Stairs in Sinsa-dong, Gangnam-gu until the 16th

Jeju Samdasoo announced on the 4th that it will operate a metaverse pop-up store called ‘BE:CYCLING’ in The Stairs, Sinsa-dong, Gangnam-gu, Seoul, until the 16th in celebration of its 25th anniversary.

This pop-up store offers various programs on each floor that allow visitors to experience the process of Jeju Samdasoo being created through the cycle of nature and the brand’s eco-friendly activities. In particular, it links online and offline to realize the metaverse, providing visitors with new attractions. The Jeju Samdasoo metaverse worldview is incorporated into the interior and overall programs, enabling visitors to experience metaverse content and view 3D graphic content showcasing the 25th anniversary heritage of Samdasoo.

The exhibition space on the basement first floor is designed to represent the formation process of Jeju Samdasoo by using volcanic scoria and basalt, which are essential for filtering Jeju underground water into Samdasoo. Next to the formation process exhibition, there is a display of various reused plastics to highlight Samdasoo’s environmental efforts and the importance of plastic resource circulation.

On the first floor, a large media wall screens the Jeju Samdasoo 25th anniversary branding film. Special menus using Jeju Samdasoo are offered to visitors, and photos with Samdasoo photo frames can be taken at an instant photo booth.

On the second floor, the character Qua (QUA) from the Jeju Samdasoo world greets visitors as a hologram, and visitors can take photos at a photo spot using augmented reality (AR) filters.

Additionally, the same experience is implemented on the metaverse platform Zepeto’s ‘Jeju Samdasoo Theme Park,’ allowing customers who cannot visit in person to enjoy it in the metaverse. Visitors to the metaverse pop-up store can receive gifts such as limited-edition Jeju Samdasoo snow globes and buzz cases through various events like stamp tours and SNS (social networking service) certification shots.

Meanwhile, Jeju Samdasoo unveiled its QR code product for the first time through this pop-up store. Due to mandatory labeling requirements, Jeju Samdasoo has so far sold unlabeled products in packs mainly through large marts and online malls. Taking this pop-up as an opportunity, Jeju Samdasoo plans to officially start individual sales of the unlabeled product ‘Jeju Samdasoo Green’ in September.

This content was produced with the assistance of AI translation services.