Starbucks Trenta, 400,000 Cups Sold in Two Weeks Since Launch

Popular Drink is Cold Brew
DT Sales Volume Twice as High as Regular Stores

Starbucks Korea announced on the 3rd that the cumulative sales of the 'Trenta' size beverages, launched last month, have exceeded 400,000 cups in just half a month.

Starbucks Trenta
Photo by Starbucks Korea

Previously, Starbucks decided to operate three types of Trenta size beverages (Cold Brew, Iced Grapefruit Honey Black Tea, Strawberry Acai Lemonade Starbucks Refresher) on a limited basis from August 20 to September 30, reflecting customer requests for the introduction of Trenta size drinks.

The most popular beverage among the Trenta sizes was Cold Brew. One out of every two customers purchasing Trenta chose this drink, followed by Iced Grapefruit Honey Black Tea and Strawberry Acai Lemonade Starbucks Refresher, accounting for 30% and 20% respectively.

The coffee Cold Brew saw more than 30% of its daily sales concentrated during the morning rush hours (7 AM to 9 AM), while the relatively lighter blended drinks, Iced Grapefruit Honey Black Tea and Strawberry Acai Lemonade Starbucks Refresher, were mostly sold during lunchtime (11 AM to 1 PM).

Trenta was especially popular at DT (Drive-Thru) stores; among the top 100 stores nationwide with the highest Trenta sales, more than 80 were DT stores, and Trenta sales at DT stores were twice as high as those at regular stores.

Additionally, Trenta proved popular in locations where customers tend to stay longer, such as shopping malls, department stores, office areas, and school districts. In fact, the store with the highest Trenta sales nationwide was the 'Starbucks Seoul Station Store' located inside Seoul Station.

Starbucks believes that customers prefer Trenta when looking for beverages to enjoy while staying outside for extended periods. They analyzed that with the recent vacation season, many seek large-sized drinks before long-distance driving or traveling.

The explosive response to Trenta was due to Starbucks quickly preparing the product to reflect the recent trend of large-sized beverages and meet the needs of consumers seeking new experiences.

In fact, Starbucks' analysis of beverage sales proportions by size over the past three years showed that sales of relatively larger sizes, Grande and Venti, have steadily increased compared to Short and Tall sizes.

Son Jeong-hyun, CEO of Starbucks Korea, said, "Trenta has more significance than just an upsized product as it reflects recent trends through continuous communication with customers," adding, "We will continue to listen to customer feedback and strive to provide differentiated coffee experiences anytime and anywhere."

Meanwhile, Starbucks stated that after the announced operation period, they plan to comprehensively review sales trends of Trenta to consider whether to offer it for regular sale.

This content was produced with the assistance of AI translation services.