Lotte ON to Host 'Est?e Lauder x Hoesaweon A' Live Broadcast on the 3rd
Lotte ON announced on the 2nd that it will hold a live broadcast of 'Est?e Lauder x HoesawonA' at 7 PM on the 3rd.
Lotte ON partnered with a beauty influencer to vividly deliver Est?e Lauder's new and popular products. The beauty influencer participating in this live broadcast, HoesawonA, has 1.2 million subscribers, mainly women in their 20s and 30s. HoesawonA will personally use and explain Est?e Lauder's new product, 'NEW Advanced Night Repair Rescue Solution,' while addressing customers' questions in real time. To attract young new customers in their 20s and 30s, the live broadcast will also be streamed in real time on the beauty influencer HoesawonA's YouTube channel.
To allow customers to directly experience Est?e Lauder's new and popular products, the biggest benefits of the year will be offered. With an exclusive Lotte ON set, customers who purchase the new product 'Est?e Lauder NEW Advanced Night Repair Rescue Solution (20ml)' will receive 'Est?e Lauder Supreme Firming Cream (15ml)' and 'Est?e Lauder Brown Bottle Serum (15ml).' Additionally, exclusive planned products such as the popular 'Brown Bottle Serum (50ml) Set' and 'Double Wear Foundation (30ml) Set' from Est?e Lauder will also be available.
Benefits are also prepared for customers who purchase products during the live broadcast. All customers who purchase broadcast products will receive 'Est?e Lauder Brown Bottle Serum (7ml),' and customers who purchase the new product will be given an 'Est?e Lauder Blue Pouch' on a first-come, first-served basis. The top purchaser during the broadcast will be selected to receive various prizes such as a 'Spa Voucher' and 'Est?e Lauder Deluxe 3-piece set.' Free shipping benefits will also be provided.
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Lee Ji-won, Lotte ON's live broadcast planner, said, "We planned the live broadcast with a beauty influencer to attract interest in the beauty new products first introduced by Lotte and to effectively bring in new customers."
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