KOTRA Launches Program to Train Young Digital Trade Experts
Launch of the 1st Digital Trading Company Startup Training Program
9 Weeks of Intensive Practical Training... Nurturing Digital Marketers and Aspiring Trading Company Entrepreneurs
KOTRA announced on the 2nd that it launched the first cohort of the Digital Trade Company Startup Training program for nurturing young digital trade experts on the 21st of last month.
The Digital Trade Company Startup Training is part of the digital trade professional workforce development project carried out by the Ministry of Trade, Industry and Energy and KOTRA as part of the national agenda to "strengthen digital infrastructure accessible to all citizens."
![KOTRA launched the first cohort of the Digital Trade Company Startup Training program to cultivate young digital trade experts on the 21st of last month. The photo shows the scene from the Digital Trade Company Startup Training session. <br>[Photo by KOTRA]](http://www.asiae.co.kr/news/img_view.htm?img=2023080208133827150_1690931617.jpeg)
KOTRA launched the first cohort of the Digital Trade Company Startup Training program to cultivate young digital trade experts on the 21st of last month. The photo shows the scene from the Digital Trade Company Startup Training session.
[Photo by KOTRA]
The digital trade professional workforce development project consists of a total of three sessions annually: two "Digital Transformation Courses" for domestic early-stage companies interested in digital trade, and one "Digital Trade Company Startup Course" for young people aspiring to start digital trade companies. Through these courses, trainees can immediately apply what they learn in the field, from digital marketing theory to platform onboarding practice and marketing, and all training is provided free of charge.
This Digital Trade Company Startup Training course aims to cultivate digital marketers and prospective digital trade company founders to build human infrastructure that enables Korean companies to utilize digital trade anytime and anywhere. To this end, KOTRA held a "Digital Trade Workforce and Company Development Workshop" in October last year, analyzed the core competencies required in the field, and established this new training course.
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The 46 enrolled trainees will acquire skills needed by companies through practical exercises over the next nine weeks, including ▲product photography ▲global platform onboarding ▲SNS campaign setup.
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