Pulmuone Danone Changes 'Yogertalk' Brand Name to 'Pulmuone Yogurt Yogertalk'

Strengthening the Brand to Target the Flip-Type Topping Yogurt Market

Yogurt specialist Pulmuone Danone announced on the 1st that it will change the brand name of its topping yogurt 'Yogertok,' which allows consumers to enjoy rich toppings with a crispy texture until the last bite, to 'Pulmuone Yogurt Yogertok.'

Pulmuone Yogurt Yogurtalk
Photo by Pulmuone Danone

The company explained that the brand name was changed with the intention of strengthening awareness and trust through synergy with the Yogertok brand based on Pulmuone's strong brand assets. Through this, Yogertok will be operated as an individual product brand within Pulmuone Yogurt. Pulmuone Danone plans to expand the use of the Pulmuone Yogurt brand name following the brand name change of Yogertok.

Pulmuone Yogurt Yogertok is a flip-type product that allows consumers to enjoy a generous amount of toppings with yogurt, maintaining a crispy texture until the last bite. It has been loved by consumers, surpassing cumulative sales of 80 million units within three years of its launch.

With the brand name changed to Pulmuone Yogurt Yogertok, the product packaging design will also be newly introduced. The design enhances visibility to make the brand name easily recognizable, and uses colors that highlight the flavor characteristics of each product to emphasize differentiation among products.

A representative of Pulmuone Yogurt Yogertok stated, "Going forward, Pulmuone Danone will continue to strive to receive even more love from consumers based on Danone's 100-year fermentation history and Pulmuone's values of wholesome food."

This content was produced with the assistance of AI translation services.