Traffic Control Implemented Due to Popularity of 'Ppangji Sunrye' at Daejeon Seongsimdang

Installation of Bollards in Front of Seongsimdang Main Store for Pedestrian Safety
City Supports Expansion as Crowds Also Gather at DCC Branch

As crowds flocked to the famous Daejeon bakery Seongsimdang to the extent that people lined up before opening time in so-called 'open runs,' the police and Daejeon city took measures such as banning vehicle traffic and expanding the store space.

Inside Seongsimdang Main Store [Photo by Yoon Eun-ae]

On the 31st of last month, the Jungbu Police Station in Daejeon installed bollards in a 30-meter section in front of Seongsimdang's main store located in Eunhaeng-dong, Jung-gu, Daejeon, to restrict vehicle access.

This appears to be a precaution against potential safety issues caused by the influx of bakery customers, pedestrians, and passing vehicles in the alley in front of Seongsimdang.

The police decided to ban vehicle traffic while promoting the creation of a 'car-free street in front of Seongsimdang' through the Traffic Safety Deliberation Committee in June.

A police official told Daejeon Ilbo, "We expect that this traffic restriction will create a safe traffic environment for both Seongsimdang customers and pedestrians."

The milestone installed in front of the Seongsimdang main store. Provided by Daejeon Jungbu Police Station. [Image source=Yonhap News]

Meanwhile, the Seongsimdang DCC branch located in Doryong-dong, Yuseong-gu, Daejeon Convention Center (DCC), has expanded its business space. The city supported the expansion construction as confusion arose from the mixing of Seongsimdang customers and Daejeon Convention Center visitors.

The Seongsimdang DCC branch plans to increase the space on the 1st and 2nd floors to allow customers to wait inside the building and close the entrance on the conference hall side to resolve noise and odor issues.

A Daejeon city official explained to Yonhap News, "Not only Daejeon citizens but also many visitors from other regions or overseas who come to attend conferences at the DCC buy Seongsimdang bread, a specialty of Daejeon, as gifts. Since Seongsimdang attracts so many customers, congestion has occurred, so we have prepared a plan for coexistence."

Meanwhile, recently, a so-called 'Bread Pilgrimage (Bbang + pilgrimage)' craze has continued, especially among young people, who seek out delicious bakeries.

This content was produced with the assistance of AI translation services.