Lotte Mart to Host 'Seasonal Gangwon-do Tomato' Festival

Tomato Collection from Gangwon Province Including Chaltomato and Kkampari Tomatoes from July 3 to 9
Summer Tomato Sales Increase by Over 30% of Annual Revenue

Lotte Mart has launched a campaign to promote summer tomatoes from Gangwon-do, which are in season.

Lotte Mart announced on the 1st that from the 3rd to the 9th, it will hold a special exhibition of various tomatoes from the Gangwon-do region under the theme 'Gangwon-do Tomato Festival.'

The model is introducing Gangwon Chal Tomato at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart].

August marks the beginning of the harvest season for various tomatoes in the Gangwon-do area, coinciding with the Gangwon-do Tomato Festival, one of Korea's representative summer festivals held in Hwacheon and Hoengseong. It is also a time when tomatoes gain popularity as a summer health food to beat the heat. Although tomatoes are grown year-round, their water content, lycopene, and vitamin levels are especially high in summer, leading to increased demand. Sales of tomatoes at Lotte Mart during July and August account for more than 30% of the annual sales.

The festival's featured products include 'Gangwon Chal Tomato,' 'Kkampari Tomato,' 'Black Tomato,' and 'Round Cherry Tomato.' Lotte Mart stated, "Recently, there has been a Loconomy (Local+Economy) trend, reflecting consumers' growing interest in regional specialties and foods made from them, which has sharply increased consumer attention to seasonal local agricultural products. We expect this event to be popular in line with the Gangwon-do Tomato Festival season."

In particular, Gangwon Chal Tomato is produced and selected directly by the growers, and uses the box packaging employed in the production area to deliver the feeling of purchasing directly from Gangwon-do. This approach reduces the workload on farmers and cuts packaging costs, allowing the tomatoes to be offered at prices more than 20% lower than the market price. Additionally, the 'Nonghal Gapsida' discount promotion, part of the price stabilization project, will be applied. Tasting events for Gangwon Chal Tomato will also be held on August 5th and 6th at 15 stores, including Seoul Station and Zeta Plex Jamsil branches.

This content was produced with the assistance of AI translation services.