Seven Eleven Teams Up with Shinhan Card to Launch '1000 Won Gimbap' and More

Convenience store 7-Eleven announced on the 31st that it will hold a discount promotion where food products can be purchased at an ultra-low price of 1,000 won when paying with Shinhan pLay.

A customer is purchasing a 2,000 won Happiness product at a Seven Eleven store.
[Photo by Seven Eleven]

7-Eleven recently introduced the ‘Happiness of 2,000 Won’ food product series, which can be purchased for 2,000 won, to help stabilize prices. The series includes three products: ‘2,000 Won Value Kimbap,’ richly made with seven ingredients; ‘2,000 Won Value Burger,’ filled with bulgogi patty, jalapeno onion stir-fry, cheese, lettuce, and other various ingredients; and ‘2,000 Won Value Sandwich,’ a triple-layer sandwich topped with strawberry jam, cheese, and corn salad. These products have gained positive responses from customers, becoming a hot topic as ‘cost-effective convenience store items’ mainly on SNS channels.

Building on this customer support, 7-Eleven is partnering with Shinhan Card to hold a half-price discount event for the three ‘Happiness of 2,000 Won’ food products throughout August, offering them at the ultra-low price of 1,000 won. During August, when paying for the three ‘Happiness of 2,000 Won’ food products via the Shinhan pLay app, an immediate 50% discount will be applied on-site, allowing purchase for 1,000 won. Additionally, with SKT Woozoo Pass applied, customers can receive an extra 300 won discount per 1,000 won, making it possible to buy for as low as 700 won.

A 7-Eleven official said, “Seeing the positive market response to the 2,000 won food products, we realized that the demand for cost-effective products is higher than ever. Therefore, in collaboration with Shinhan Card, we are introducing kimbap, sandwiches, and burgers priced at 1,000 won, the price from 10 years ago, this August.”

Meanwhile, 7-Eleven is taking the lead in stabilizing prices through various promotions in response to the soaring living costs this year. They introduced an ‘Egg Half-Price Event’ selling eggs at half price, and for chicken, a popular snack, they offered their signature chicken, ‘Mankumangu Chicken,’ at a 50% discount when paid on-site with Woori Card.

This content was produced with the assistance of AI translation services.