In the Sweltering Heat... Hyundai Department Store's Cooling Fabric Bedding 'Popular'

Sales of 'cooling fabric' bedding are significantly increasing. As the long rainy season ends and a full-fledged heatwave is forecasted, more customers are seeking cooling functional products that can lower body temperature and quickly evaporate sweat.

A customer is shopping for summer bedding at Hyundai Department Store Trade Center branch.
[Photo by Hyundai Department Store]

According to Hyundai Department Store on the 30th, sales of functional summer bedding using cooling fabrics increased by 43.1% from the 26th to the 29th, compared to the same period last year after the rainy season ended. Last month, summer bedding sales had already grown by 24.5%, and this growth rate has accelerated further.

A Hyundai Department Store representative said, "Most brands have sold out their special summer bedding products," adding, "Popular products are continuously being restocked through new reorderings."

Currently, Hyundai Department Store is holding large-scale discount events such as the 'Summer Bedding Festival' throughout the summer season. At major stores nationwide, including Trade Center Branch and The Hyundai Seoul, popular bedding brands like Evejari, Allergman, and CozyNest are being sold at up to 30% off the original price for summer season products. Special benefits such as up to 10% gift certificates will also be offered depending on the store.

Hyundai Department Store is also introducing premium bedding brands targeting the current trend of high interest in home furnishing and emphasis on sleep quality. At The Hyundai Seoul and Mokdong Branch, they operate the German luxury bedding brand 'Paradis.' Paradis cooling pads feature PCM material developed by NASA (National Aeronautics and Space Administration) to maintain body temperature, maximizing the cooling effect. At Trade Center Branch, Pangyo Branch, and The Hyundai Daegu, 'Wedgwood Home,' composed of the highest-grade bedding products from the British royal tableware brand Wedgwood, is also available.

Each store has also opened curated bedding shops. At Cheonho Branch, Sinchon Branch, and The Hyundai Daegu, the bedding edit shop 'The House' allows customers to experience and compare various specialized bedding brands such as Elle and April at Home all in one place.

A Hyundai Department Store representative said, "As hot and humid weather continues, interest in sleep tech products such as beds and bedding that determine sleep quality is increasing," and added, "We plan to strengthen our premium brand lineup tailored to customer needs and prepare various promotions going forward."

This content was produced with the assistance of AI translation services.