Lotte Mart's HMR PB 'Yorihada' Summer Specialty Ready Meals Gain Popularity

Lotte Mart's home meal replacement (HMR) private brand (PB) ‘Yorihada’ is capturing summer dining-out demand with its taste and cost-effectiveness.

On the 26th, a customer is purchasing naengmyeon while cooking at the refrigerated section of Lotte Mart Seoul Station branch.
[Photo by Lotte Mart]

According to Lotte Mart on the 30th, as of the 26th, this year's sales of ‘Yorihada’ increased by about 20% compared to the same period last year. The company explained that due to high inflation pressure, demand shifted to PB products that have similar taste and quality to regular products but are reasonably priced.

Since June, when the heat began, PB convenience food products of representative summer dining-out menus such as ‘Naengmyeon’ and ‘Samgyetang’ have driven the sales increase of ‘Yorihada.’ Sales of these products rose sharply by about 30% and 60%, respectively, compared to the previous year. With rising costs of ingredients and dining out, the burden on meal prices has increased, leading more customers to enjoy popular dining-out menus as convenience foods. According to the Korea Consumer Agency's Chamgagaek, the average price of Naengmyeon and Samgyetang in Seoul in June rose by more than 8% compared to the previous year.

Lotte Mart’s representative PB Naengmyeon product is ‘Yorihada Dongchimi Mul Naengmyeon (2 servings).’ It features a broth made with dongchimi, domestic radish, apple, and pear to add sweetness and umami, and a simple cooking method where boiled noodles are poured with the broth to complete the dish, all at a reasonable price of 3,990 KRW. Lotte Mart operates small and large packs so customers can purchase Naengmyeon products according to their preferences.

Lotte Mart is holding a discount event for the PB convenience food ‘Yorihada’ until Wednesday, the 16th of next month, to reduce customers’ shopping basket burden. ‘Yorihada Ganghwaseom Samgyetang (1kg)’ and ‘Yorihada Wang Galbitang (900g),’ representative summer health foods, are offered at 7,490 KRW each with a 1,500 KRW discount for L.POINT members. In addition, about 20 ‘Yorihada’ products including salted seafood, stews, and desserts are available at discounted prices.

Jo Eun-bi, MD (Merchandiser) of Lotte Mart Food PB Development Team, said, “To offer customers ‘Yorihada’ products at dining-out quality, PB specialist MDs and professional chefs from the Food Innovation Center (FIC) collaborate to develop new products and upgrade recipes of existing products,” adding, “We will continue to introduce ‘Yorihada’ products that satisfy both taste and price to establish it as a leading convenience food brand.”

This content was produced with the assistance of AI translation services.