Giant 'X' Sign Above Twitter Headquarters... Investigation for Regulatory Violations Underway

Complaint Filed Regarding Signboard Installation
Musk "Building Owner Called the Police"

Social media platform Twitter has installed a large 'X'-shaped structure on top of its headquarters building located in San Francisco, USA, prompting authorities to launch an investigation into whether there were any regulatory violations.

Elon Musk, the owner of Twitter, posted a video on his Twitter account on the 29th (local time) with the caption "Our headquarters in San Francisco tonight," showing the installation of the large 'X'-shaped structure on the building.

Installing an 'X' structure on the rooftop of the Twitter building in San Francisco.
[Photo by AP, Yonhap News]

According to the video, the X-shaped structure, which resembles Twitter's new logo, was installed several meters above the rooftop of the building, with the entire front covered in white lights, glowing brightly.

Meanwhile, the Associated Press and local media outlet San Francisco Standard reported that complaints had been filed regarding the structure, leading authorities to begin an investigation.

Patrick Hannan, spokesperson for the San Francisco Department of Building Inspection, stated, "Installing such signage requires a process of plan review and approval," adding, "The city has received complaints and has started an investigation." Musk also expressed dissatisfaction with the building owner in San Francisco, saying that the owner kept calling the police regarding the sign replacement.

Earlier, on the 24th, Twitter was stopped by the police while attempting to remove the 'twitter' letters from the corner wall of the building because they did not take measures such as taping off the sidewalk in front of the building to ensure pedestrian safety.

Meanwhile, Twitter replaced its mobile app icon from the blue bird to X the previous night. This followed the replacement of the website logo with X on the 24th. As a result, the blue bird symbol that had represented Twitter is now officially removed from all platforms.

On the day of the first logo change, Musk posted that he would accelerate the transformation of Twitter into "the everything app," stating, "Within the next few months, we will add comprehensive communication and financial management features."

This content was produced with the assistance of AI translation services.