Busan City Appoints Comedian Kim Junho as Ambassador for 'Dongbaek Pass' Promotion

Various Methods Including Busan International Comedy Festival Collaboration to Promote Dongbaek Pass

Extensive Promotion from July Utilizing Maximum Available Resources... Proving Practical Effectiveness

Comedian Kim Junho will join the public promotion efforts to increase citizen participation in the integrated public transportation discount system, ‘Dongbaek Pass,’ which will be implemented starting August 1.

Comedian Kim Junho, appointed as the ambassador for the integrated public transportation discount system 'Dongbaek Pass'.

On the 28th, Busan City appointed comedian Kim Junho, who is currently serving as the executive chairman of the ‘Busan International Comedy Festival,’ as the promotional ambassador for the ‘Dongbaek Pass.’

This ambassador appointment was made because the city judged that active participation from the younger generation is crucial for the success of the ‘Dongbaek Pass,’ which is being implemented to increase public transportation usage.

The city requested the promotional ambassador position from Kim Junho, a famous comedian who is the executive chairman of the Busan International Comedy Festival and is highly loved by the young MZ generation, and Kim Junho deeply sympathized with the purpose and importance of the Dongbaek Pass and responded positively.

Kim Junho, who was appointed as the promotional ambassador on this day, plans to support intensive promotion of the Dongbaek Pass in various ways in connection with the Busan International Comedy Festival, which will be held from August 25 to September 3.

In particular, this year’s Busan International Comedy Festival will feature many popular comedians active on YouTube and social networking services (SNS) favored by the younger generation, so it is expected that the promotional effect will be significant due to high interest and participation.

The city has been actively promoting the Dongbaek Pass since July to prevent situations where citizens miss out on its benefits due to lack of awareness.

Especially since the Dongbaek Pass is the first system of its kind to be implemented nationwide, the city considers citizen promotion to be the most important and is pushing for large-scale and comprehensive publicity.

On July 19, a press briefing was held to provide accurate information about the Dongbaek Pass policy and to actively explain the importance of citizen promotion.

Promotional leaflets have been placed in civil service offices of the city, districts, and counties, and through the talent donation of Busan MBC announcer Ahn Heeseong, who is active as a promotional ambassador in the welfare sector, voice guidance promotions are being conducted using broadcasting facilities in subway stations, city and village buses, and public institutions.

Additionally, promotional videos are being displayed on bus information terminals and subway station destination guides, making full use of available promotional channels.

The city plans to continue ongoing promotion to ensure the stable operation of the Dongbaek Pass and to achieve the target usage rate.

Since the full-scale promotion began in July, the issuance rate of the Dongbaekjeon card has sharply increased, proving the practical promotional effect, and active and focused promotion will continue going forward.

Deputy Mayor Ahn Byung-yoon said, “We sincerely thank comedian Kim Junho, who is loved by many young people, for supporting the promotion of the integrated public transportation discount system ‘Dongbaek Pass.’ We ask for intensive promotion of the ‘Dongbaek Pass’ in connection with the Busan International Comedy Festival, which attracts many young people who will lead the future use of public transportation.”

Kim Junho, appointed as the promotional ambassador for the ‘Dongbaek Pass,’ said, “I am glad to be able to promote the good policy of ‘Dongbaek Pass,’ which is being implemented to overcome the climate crisis and revitalize public transportation use. I will actively engage in promotional activities for the success of the Dongbaek Pass.”

This content was produced with the assistance of AI translation services.