Shinsegae Inter Transfers BOBB and JIGCUT to Tomboy... A New Start as a 'K-Fashion Specialist Company'

Integration into a Single Self-Operated Fashion Brand

Shinsegae International will integrate its self-operated fashion brands into one and develop it as a specialized K-fashion company.

Shinsegae International announced on the 28th that its board of directors resolved to transfer all business rights, including tangible and intangible assets of its own women's clothing brands BOBB and JIGOTT, to Shinsegae Tomboy. The total transfer amount is 58.3 billion KRW.

Shinsegae Tomboy is a subsidiary of Shinsegae International. As of the first half of this year, the assets of BOBB and JIGOTT being transferred to Shinsegae Tomboy amount to approximately 35.4 billion KRW, which corresponds to about 43.4% of its own assets (81.6 billion KRW). The half-year sales of the two brands total 63 billion KRW, which is 116.5% of Shinsegae Tomboy’s 54.1 billion KRW.

Following the board resolution, Shinsegae Tomboy will operate a total of three fashion brands: Studio Tomboy, BOBB, and JIGOTT.

Going forward, Shinsegae Tomboy plans to actively pursue brand rebuilding, mergers and acquisitions (M&A), and overseas market expansion to broaden its current business sector centered on women’s casual brands. The company explained that through these efforts, it aims to grow into a 'K-fashion specialized corporation' that can compete in the global market.

A Shinsegae International official said, "Shinsegae Tomboy will play a role in enhancing the growth potential of the K-fashion business through focused investment in its own fashion brands and active development of new brands," adding, "Ultimately, the goal is to create a global K-luxury brand recognized worldwide."

This content was produced with the assistance of AI translation services.