Gwangju Employers' Association Invites Professor Cha Kyung-jin of Hanyang University for a Lecture

The Gwangju Employers Federation held the 1614th Friday Breakfast Forum on the 28th at the Holiday Inn Gwangju Hotel.

They invited Professor Cha Kyung-jin from Hanyang University to give a lecture on the theme "Focus On Customer."

Professor Cha began by saying, "Frogs are cold-blooded animals with the ability to adapt to environmental changes as they occur, but if the water temperature exceeds the tolerable limit, their biological structure is destroyed, leading to death."

He then emphasized, "It is not enough to simply adapt to change; fundamental innovation that leaps out of the water is necessary."

He continued, "In the past, advertising targeted mass audiences through mass marketing, but recently it has shifted to micro-segmentation strategies that value individual customer experiences, and going forward, we must prepare for hyper-personalization marketing, which is ultra-personalized."

Finally, he added, "For compelling experience design, it is necessary to utilize mental space, physical space, cultural space, and systemic space to create a three-dimensional experience design."

The next forum will be held on the 11th of next month, with Professor Ahn Young-geun from Chonnam National University delivering a lecture titled "I Want to Save the Heart."

This content was produced with the assistance of AI translation services.