CU Box, Officially Entering the Overseas 'One ID' Market

CUBox, an AI video recognition specialist company, announced on the 28th that it will carry out an organizational restructuring effective August 1st, establishing a dedicated overseas sales team centered on the person in charge of the Incheon International Airport Smart Pass project, and will actively target the overseas One-ID market.

The One-ID service is an identity verification system named by the International Air Transport Association (IATA), which links passengers' passport and ticket information with facial data so that when passengers use the airport, security personnel can verify their identity through facial recognition alone without presenting a passport or ticket.

IATA strongly encourages its member airlines to adopt the One-ID service, and major airports worldwide such as Atlanta, Heathrow, and Changi have already implemented and are operating this service. However, facial recognition is mostly used only in certain sections like boarding, often alongside QR codes, and it is rare for the One-ID system to be implemented throughout the entire flight boarding process from check-in to boarding. With the recent end of the COVID-19 pandemic and the normalization of the air travel market, the adoption of the One-ID system is expected to accelerate.

The Smart Pass, the One-ID service at Incheon International Airport in which CUBox participated, was launched on this day. It is expected to attract attention not only from domestic passengers but also from airport officials worldwide. CUBox participated as the primary contractor for the Smart Pass project from April last year to July this year, supplying facial recognition algorithms, kiosks, gates, and related equipment. The company developed both the core facial recognition algorithms and related equipment in-house, and uniquely possesses a full lineup of One-ID system-related products in the global market.

CUBox will also participate in the second phase of the Smart Pass project following the completion of the first phase. The second phase, scheduled to run until 2025, aims to expand the Smart Pass service throughout the entire airport, and as already announced, CUBox will supply facial recognition algorithms and equipment.

This content was produced with the assistance of AI translation services.