Sajo Daelim "'Sajo Anshim Chicken Breast' 3 Types, Cumulative Sales of 29 Million Units"

Refrigerated Chicken Breast Product Line Shows 93% Average Annual Growth

Sajo Daelim announced on the 28th that the cumulative sales of three types of chicken breast, the flagship products of its poultry processing brand 'Sajo Anshim,' have surpassed 29 million units.

Sajo Daerim 'Sajo Ansim Chicken Breast' 3 Types
[Photo by Sajo Daerim]

The total sales of refrigerated chicken breast products grew by an average of 93% annually. Based on this steady performance, Sajo Anshim plans to actively pursue a full-scale brand expansion strategy.

Sajo Anshim is a poultry processing specialty brand launched by Sajo Daelim in 2013. As of this month, the cumulative sales of the three chicken breast products (Mild, Black Pepper, Smoked) have exceeded 29 million units. These flagship products have been consistently loved since their release in 2018. Thanks to the recent increase in consumers seeking protein products, sales exceeded 8 million units last year alone. The chicken breast is made from 100% domestically raised broiler chickens, offering a moist and tender texture. It is conveniently packaged in 100g portions, making it easy to eat anywhere.

Sajo Anshim anticipates steady growth in the domestic protein and poultry processing markets. Accordingly, it plans to strengthen its competitiveness by introducing various new products that reflect market trends. In addition to chicken breast, the company will also focus on utilizing various parts such as wings and drumettes. Sung Jeong-eun, marketing manager at Sajo Daelim, stated, "Building on the popularity of our flagship products, we will continue to introduce diverse products to firmly establish the brand's growth momentum."

This content was produced with the assistance of AI translation services.